Sustainable Agricultural Marketing Initiatives
Sustainable marketing is a holistic approach that puts equal emphasis on environmental, social equity, and economic concerns in the development of marketing strategies. The purpose of the study is to examine and discuss the sustainable agricultural marketing initiatives practiced throughout the Worl...
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| Format: | Article |
| Language: | English |
| Published: |
Hasan Eleroğlu
2015-07-01
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| Series: | Turkish Journal of Agriculture: Food Science and Technology |
| Subjects: | |
| Online Access: | http://www.agrifoodscience.com/index.php/TURJAF/article/view/446 |
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| _version_ | 1849305560957059072 |
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| author | Hakan Adanacıoğlu |
| author_facet | Hakan Adanacıoğlu |
| author_sort | Hakan Adanacıoğlu |
| collection | DOAJ |
| description | Sustainable marketing is a holistic approach that puts equal emphasis on environmental, social equity, and economic concerns in the development of marketing strategies. The purpose of the study is to examine and discuss the sustainable agricultural marketing initiatives practiced throughout the World and Turkey, and to put forth suggestions to further improve the performance of agricultural marketing initiatives in Turkey. Some of the sustainable agricultural marketing initiatives practiced around the world are carried out through civil organizations. Furthermore; some of these initiatives have also launched by farmers, consumers, food processors and retailers. The long-term strategies to increase these initiatives should be determined due to the fact that examples of successful sustainable agricultural marketing initiatives are inadequate and cannot be spread in Turkey. In this context, first of all, the supports provided by the government to improve agricultural marketing systems, such as EU funds for rural development should be compatible with the goals of sustainable marketing. For this purpose, it should be examined whether all proposed projects related to agricultural marketing meet the social, economic, and environmental principles of sustainable marketing. It is important that supporting organizations, especially civil society organisations, should take an active role for faster dissemination and adoption of sustainable agricultural marketing practices in Turkey. These organizations may provide technical assistance in preparing successful project proposals and training to farm groups. In addition, the other organizations, such as local administrations, producers' associations, cooperatives, can contribute to the success of sustainable agricultural marketing initiatives. The use of direct marketing strategies and vertical integration attempts in sustainable agricultural marketing initiatives that will likely be implemented in Turkey is important in terms of the success of the initiatives. It's also essential to bring to the fore the various themes, such as regional delicacies, safe production methods, human and environmental health, regionalism, regional artisanship, and biodiversity to cultivate a successful marketing strategy in promotional activities of sustainable agricultural marketing initiatives. |
| format | Article |
| id | doaj-art-073b2d4f51a54b7fb51cf1af1c2c5bc0 |
| institution | Kabale University |
| issn | 2148-127X |
| language | English |
| publishDate | 2015-07-01 |
| publisher | Hasan Eleroğlu |
| record_format | Article |
| series | Turkish Journal of Agriculture: Food Science and Technology |
| spelling | doaj-art-073b2d4f51a54b7fb51cf1af1c2c5bc02025-08-20T03:55:24ZengHasan EleroğluTurkish Journal of Agriculture: Food Science and Technology2148-127X2015-07-013759560310.24925/turjaf.v3i7.595-603.446191Sustainable Agricultural Marketing InitiativesHakan Adanacıoğlu0Ege Üniversitesi, Ziraat Fakültesi, Tarım Ekonomisi Bölümü, 35100 Bornova/İzmirSustainable marketing is a holistic approach that puts equal emphasis on environmental, social equity, and economic concerns in the development of marketing strategies. The purpose of the study is to examine and discuss the sustainable agricultural marketing initiatives practiced throughout the World and Turkey, and to put forth suggestions to further improve the performance of agricultural marketing initiatives in Turkey. Some of the sustainable agricultural marketing initiatives practiced around the world are carried out through civil organizations. Furthermore; some of these initiatives have also launched by farmers, consumers, food processors and retailers. The long-term strategies to increase these initiatives should be determined due to the fact that examples of successful sustainable agricultural marketing initiatives are inadequate and cannot be spread in Turkey. In this context, first of all, the supports provided by the government to improve agricultural marketing systems, such as EU funds for rural development should be compatible with the goals of sustainable marketing. For this purpose, it should be examined whether all proposed projects related to agricultural marketing meet the social, economic, and environmental principles of sustainable marketing. It is important that supporting organizations, especially civil society organisations, should take an active role for faster dissemination and adoption of sustainable agricultural marketing practices in Turkey. These organizations may provide technical assistance in preparing successful project proposals and training to farm groups. In addition, the other organizations, such as local administrations, producers' associations, cooperatives, can contribute to the success of sustainable agricultural marketing initiatives. The use of direct marketing strategies and vertical integration attempts in sustainable agricultural marketing initiatives that will likely be implemented in Turkey is important in terms of the success of the initiatives. It's also essential to bring to the fore the various themes, such as regional delicacies, safe production methods, human and environmental health, regionalism, regional artisanship, and biodiversity to cultivate a successful marketing strategy in promotional activities of sustainable agricultural marketing initiatives.http://www.agrifoodscience.com/index.php/TURJAF/article/view/446Sürdürülebilir pazarlamaTarımsal pazarlamaSürdürülebilirlikPazarlamaTarım |
| spellingShingle | Hakan Adanacıoğlu Sustainable Agricultural Marketing Initiatives Turkish Journal of Agriculture: Food Science and Technology Sürdürülebilir pazarlama Tarımsal pazarlama Sürdürülebilirlik Pazarlama Tarım |
| title | Sustainable Agricultural Marketing Initiatives |
| title_full | Sustainable Agricultural Marketing Initiatives |
| title_fullStr | Sustainable Agricultural Marketing Initiatives |
| title_full_unstemmed | Sustainable Agricultural Marketing Initiatives |
| title_short | Sustainable Agricultural Marketing Initiatives |
| title_sort | sustainable agricultural marketing initiatives |
| topic | Sürdürülebilir pazarlama Tarımsal pazarlama Sürdürülebilirlik Pazarlama Tarım |
| url | http://www.agrifoodscience.com/index.php/TURJAF/article/view/446 |
| work_keys_str_mv | AT hakanadanacıoglu sustainableagriculturalmarketinginitiatives |