The impact of motivation factors and intention to adopt Jordan as a destination for medical tourism in the Middle East
The study aimed to investigate the impact of motivation factors on an individual’s decision to choose Jordan as their primary tourism destination in the Middle East. The decision to choose Jordan as a medical destination will be analyzed based on factors, including government support; push engagemen...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2020-07-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/13712/IM_2020_02__Adwan.pdf |
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