Artificial Intelligence in Retail: Benefits and Risks Associated With Mobile Shopping Applications
The objective of the study is to examine the practical implications of using artificial intelligence (AI) based solutions in the case of retail mobile applications, to enhance the online shopping experience and improve the engagement by also having in mind the privacy of the users. We examined 11...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2021-02-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_2978.pdf |
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