Factors Influencing The Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review Of Consumer Behavior)
Consumer research evolved as an extension of marketing research, focusing nearly entirely on consumer behavior rather than other components of the marketing process. The findings of consumer research are utilized to improve managerial decision-making. Marketers can forecast how consumers will react...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Yayasan Pendidikan Islam Bustanul Ulum Mojokerto, Jawa Timur
2023-09-01
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| Series: | Danadyaksa |
| Subjects: | |
| Online Access: | https://e-journal.bustanul-ulum.id/index.php/danadyaksa/article/view/5 |
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