The Impact of Domestic Companies’ CSR Targets on Consumer Post-Purchase Responses: The Moderating Effects of Brand Reputation
With the growing interest in the environment, society, and governance, responsible management emphasizes corporate social responsibility (CSR) activities. Drawing upon social identity theory, this study explores the interplay between a brand’s CSR target (domestic or abroad) and its reputation in sh...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2024-11-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440241302872 |
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