Validation of a checklist-style intervention for mitigation of availability bias in professional designers
In this study, professional engineers and designers (n = 30) participated in a 1-hour-long design activity in which they brainstormed a list of ideas for two design problems (a smart grill and a smart laundry machine), created a sketched concept for each design problem, filled out a survey about the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2025-01-01
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| Series: | Design Science |
| Subjects: | |
| Online Access: | https://www.cambridge.org/core/product/identifier/S2053470125100061/type/journal_article |
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| Summary: | In this study, professional engineers and designers (n = 30) participated in a 1-hour-long design activity in which they brainstormed a list of ideas for two design problems (a smart grill and a smart laundry machine), created a sketched concept for each design problem, filled out a survey about their perceptions of the market for the concept they developed, participated in a bias mitigation intervention and then repeated the pre-intervention steps. The design problems were intended to trigger availability bias based on the participants’ occupations (engineers and designers at a kitchen appliance company) as well as conflict between the gender of the participants and the gender-stereotyping of the household tasks fulfilled by the smart machines. Based on correlations in the market survey, the participants, who were mostly men, displayed availability bias toward the smart laundry machine design problem. A key marker of availability bias – an association between participants’ personal enjoyment of the product and the belief that the product would be commercially successful – was eliminated after the bias mitigation intervention. Qualitative analysis of participants’ reflections indicated that the intervention primarily assisted designers in making additional considerations for users, such as increasing accessibility and building awareness of excluded user groups. |
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| ISSN: | 2053-4701 |