Social media to understand the endometriosis patient journey: Listening to influences driving treatment choices

Background: Previous research has identified treatment attributes and outcomes for endometriosis patients, highlighting the need for tailored interventions to improve patient care. These studies emphasize the need to understand patient experiences, focusing on pain symptoms and factors that impact q...

Full description

Saved in:
Bibliographic Details
Main Authors: Vicky Britton, Alexis Sohn, Nicole T Ansani, Brett Hauber, Michele Cole, Martine C Maculaitis, Ruth Kim
Format: Article
Language:English
Published: SAGE Publishing 2025-03-01
Series:Women's Health
Online Access:https://doi.org/10.1177/17455057241311765
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1850062338681470976
author Vicky Britton
Alexis Sohn
Nicole T Ansani
Brett Hauber
Michele Cole
Martine C Maculaitis
Ruth Kim
author_facet Vicky Britton
Alexis Sohn
Nicole T Ansani
Brett Hauber
Michele Cole
Martine C Maculaitis
Ruth Kim
author_sort Vicky Britton
collection DOAJ
description Background: Previous research has identified treatment attributes and outcomes for endometriosis patients, highlighting the need for tailored interventions to improve patient care. These studies emphasize the need to understand patient experiences, focusing on pain symptoms and factors that impact quality of life. Objectives: This study aimed to provide an in-depth description of patient experiences with endometriosis related to treatment attributes and outcomes, including three key types of pain symptoms: Non-menstrual pelvic pain, dyspareunia, and dysmenorrhea, and non-pain factors such as out-of-pocket costs. Design: In this retrospective qualitative study, 47,745 public social media posts from the United States from December 2021 to December 2022 were analyzed. Methods: Boolean queries were created incorporating criteria to identify public posts referencing endometriosis and language indicative of patients expressed in the first-person point of view. Data were summarized via descriptive statistics. Results: Findings confirmed the relevance of non-menstrual pain, dyspareunia, and dysmenorrhea for treatment decision-making. Dysmenorrhea, described as excruciating and debilitating, was the most discussed symptom (10% of posts) followed by dyspareunia (3% of posts), with emotional and physical impacts detailed. Non-menstrual pain was specified in 1% of posts, including the follicular, ovulatory, and luteal phases of the menstrual cycle. Key themes that emerged organically included the impact of endometriosis on daily functioning, mental health, intimacy, fertility, and the role of online misinformation. Discussions detailed the struggle to balance symptom relief with long-term solutions, and frustration with diagnosis. Conclusion: The current study highlights the difficulties patients experience with dysmenorrhea, dyspareunia, and non-menstrual pain and the challenges to treatment decisions. The relevance of social media for patient expression of their disease experience, the importance of recognizing the individualized needs of patients necessitating their active involvement in treatment decision-making, and the need for education about treatment options beyond surgery also emerged in the findings.
format Article
id doaj-art-06cda2f5aca641969d3ce468d5711bfb
institution DOAJ
issn 1745-5065
language English
publishDate 2025-03-01
publisher SAGE Publishing
record_format Article
series Women's Health
spelling doaj-art-06cda2f5aca641969d3ce468d5711bfb2025-08-20T02:49:56ZengSAGE PublishingWomen's Health1745-50652025-03-012110.1177/17455057241311765Social media to understand the endometriosis patient journey: Listening to influences driving treatment choicesVicky Britton0Alexis Sohn1Nicole T Ansani2Brett Hauber3Michele Cole4Martine C Maculaitis5Ruth Kim6Commercial, Oracle Life Sciences, London, UKPatient & Health Impact, Pfizer Inc., New York, NY, USAMedical Affairs, Pfizer Inc., New York, NY, USAWorldwide Medical and Safety, Pfizer Inc., New York, NY, USAMedical Managed Markets & Real World Evidence Sumitomo Pharma America, Marlborough, MA, USARWE Data & Analytics, Oracle Life Sciences, Austin, TX, USAWorldwide Medical and Safety, Pfizer Inc., New York, NY, USABackground: Previous research has identified treatment attributes and outcomes for endometriosis patients, highlighting the need for tailored interventions to improve patient care. These studies emphasize the need to understand patient experiences, focusing on pain symptoms and factors that impact quality of life. Objectives: This study aimed to provide an in-depth description of patient experiences with endometriosis related to treatment attributes and outcomes, including three key types of pain symptoms: Non-menstrual pelvic pain, dyspareunia, and dysmenorrhea, and non-pain factors such as out-of-pocket costs. Design: In this retrospective qualitative study, 47,745 public social media posts from the United States from December 2021 to December 2022 were analyzed. Methods: Boolean queries were created incorporating criteria to identify public posts referencing endometriosis and language indicative of patients expressed in the first-person point of view. Data were summarized via descriptive statistics. Results: Findings confirmed the relevance of non-menstrual pain, dyspareunia, and dysmenorrhea for treatment decision-making. Dysmenorrhea, described as excruciating and debilitating, was the most discussed symptom (10% of posts) followed by dyspareunia (3% of posts), with emotional and physical impacts detailed. Non-menstrual pain was specified in 1% of posts, including the follicular, ovulatory, and luteal phases of the menstrual cycle. Key themes that emerged organically included the impact of endometriosis on daily functioning, mental health, intimacy, fertility, and the role of online misinformation. Discussions detailed the struggle to balance symptom relief with long-term solutions, and frustration with diagnosis. Conclusion: The current study highlights the difficulties patients experience with dysmenorrhea, dyspareunia, and non-menstrual pain and the challenges to treatment decisions. The relevance of social media for patient expression of their disease experience, the importance of recognizing the individualized needs of patients necessitating their active involvement in treatment decision-making, and the need for education about treatment options beyond surgery also emerged in the findings.https://doi.org/10.1177/17455057241311765
spellingShingle Vicky Britton
Alexis Sohn
Nicole T Ansani
Brett Hauber
Michele Cole
Martine C Maculaitis
Ruth Kim
Social media to understand the endometriosis patient journey: Listening to influences driving treatment choices
Women's Health
title Social media to understand the endometriosis patient journey: Listening to influences driving treatment choices
title_full Social media to understand the endometriosis patient journey: Listening to influences driving treatment choices
title_fullStr Social media to understand the endometriosis patient journey: Listening to influences driving treatment choices
title_full_unstemmed Social media to understand the endometriosis patient journey: Listening to influences driving treatment choices
title_short Social media to understand the endometriosis patient journey: Listening to influences driving treatment choices
title_sort social media to understand the endometriosis patient journey listening to influences driving treatment choices
url https://doi.org/10.1177/17455057241311765
work_keys_str_mv AT vickybritton socialmediatounderstandtheendometriosispatientjourneylisteningtoinfluencesdrivingtreatmentchoices
AT alexissohn socialmediatounderstandtheendometriosispatientjourneylisteningtoinfluencesdrivingtreatmentchoices
AT nicoletansani socialmediatounderstandtheendometriosispatientjourneylisteningtoinfluencesdrivingtreatmentchoices
AT bretthauber socialmediatounderstandtheendometriosispatientjourneylisteningtoinfluencesdrivingtreatmentchoices
AT michelecole socialmediatounderstandtheendometriosispatientjourneylisteningtoinfluencesdrivingtreatmentchoices
AT martinecmaculaitis socialmediatounderstandtheendometriosispatientjourneylisteningtoinfluencesdrivingtreatmentchoices
AT ruthkim socialmediatounderstandtheendometriosispatientjourneylisteningtoinfluencesdrivingtreatmentchoices