BRAND POSITIONING STRATEGY THROUGH DIGITAL MARKETING OF COMMERCIAL RICE PRODUCTS AT PERUM BULOG JEMBER BRANCH
The development of information technology, especially in digital marketing, has brought significant changes in how companies interact with consumers and build company brand images, including Perum BULOG Jember Branch. This research aims to increase awareness of the "Beras Kita" brand as BU...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Agroindustri Indonesia
2024-12-01
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| Series: | Jurnal Teknologi Industri Pertanian |
| Subjects: | |
| Online Access: | https://journal.ipb.ac.id/index.php/jurnaltin/article/view/61220 |
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