A Pricing and Acquisition Strategy for New and Remanufactured High-Technology Products
New generations of high-technology products are frequently launched before the previous model is sold out. Customers have an incentive to end the use of their old product and purchase a new one with the latest technological innovations. The unsold old models become less attractive, while the supply...
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MDPI AG
2019-02-01
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| Series: | Logistics |
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| Online Access: | https://www.mdpi.com/2305-6290/3/1/8 |
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| author | Liangchuan Zhou Surendra M. Gupta |
| author_facet | Liangchuan Zhou Surendra M. Gupta |
| author_sort | Liangchuan Zhou |
| collection | DOAJ |
| description | New generations of high-technology products are frequently launched before the previous model is sold out. Customers have an incentive to end the use of their old product and purchase a new one with the latest technological innovations. The unsold old models become less attractive, while the supply of remanufactured products from end-of-use products is uncertain in time, quantity, and quality. Other than adjusting the price, upgrading the returning unsold new products may be a source of remedy. This study provides profit maximization models associated with customer choice demand functions based on manufacturer, retailer, and joint supply chain scenarios. Two acquisition strategies are compared: acquire end-of-use products only and collect both end-of-use products and unsold old-style new products. The results reveal that returning the optimal quantity of overstocked new products brings about a greater benefit in all scenarios. Compared to the remanufacturer, the retailer is the optimal undertaker for collecting used products. In addition to this, slow technological development of the new-generation model causes a decrease in profit for the manufacturer. The optimal quantity of new products to be bought back decreases, because both the manufacturer and the retailer prefer to promote unsold outmoded products rather than upgrade the used products. |
| format | Article |
| id | doaj-art-068136fb715f4d6191bb520869af5c64 |
| institution | DOAJ |
| issn | 2305-6290 |
| language | English |
| publishDate | 2019-02-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Logistics |
| spelling | doaj-art-068136fb715f4d6191bb520869af5c642025-08-20T02:41:45ZengMDPI AGLogistics2305-62902019-02-0131810.3390/logistics3010008logistics3010008A Pricing and Acquisition Strategy for New and Remanufactured High-Technology ProductsLiangchuan Zhou0Surendra M. Gupta1Department of Mechanical and Industrial Engineering, Northeastern University, Boston, MA 02115, USADepartment of Mechanical and Industrial Engineering, Northeastern University, Boston, MA 02115, USANew generations of high-technology products are frequently launched before the previous model is sold out. Customers have an incentive to end the use of their old product and purchase a new one with the latest technological innovations. The unsold old models become less attractive, while the supply of remanufactured products from end-of-use products is uncertain in time, quantity, and quality. Other than adjusting the price, upgrading the returning unsold new products may be a source of remedy. This study provides profit maximization models associated with customer choice demand functions based on manufacturer, retailer, and joint supply chain scenarios. Two acquisition strategies are compared: acquire end-of-use products only and collect both end-of-use products and unsold old-style new products. The results reveal that returning the optimal quantity of overstocked new products brings about a greater benefit in all scenarios. Compared to the remanufacturer, the retailer is the optimal undertaker for collecting used products. In addition to this, slow technological development of the new-generation model causes a decrease in profit for the manufacturer. The optimal quantity of new products to be bought back decreases, because both the manufacturer and the retailer prefer to promote unsold outmoded products rather than upgrade the used products.https://www.mdpi.com/2305-6290/3/1/8RemanufacturingPricingAcquisitionHigh-TechnologyGenerations |
| spellingShingle | Liangchuan Zhou Surendra M. Gupta A Pricing and Acquisition Strategy for New and Remanufactured High-Technology Products Logistics Remanufacturing Pricing Acquisition High-Technology Generations |
| title | A Pricing and Acquisition Strategy for New and Remanufactured High-Technology Products |
| title_full | A Pricing and Acquisition Strategy for New and Remanufactured High-Technology Products |
| title_fullStr | A Pricing and Acquisition Strategy for New and Remanufactured High-Technology Products |
| title_full_unstemmed | A Pricing and Acquisition Strategy for New and Remanufactured High-Technology Products |
| title_short | A Pricing and Acquisition Strategy for New and Remanufactured High-Technology Products |
| title_sort | pricing and acquisition strategy for new and remanufactured high technology products |
| topic | Remanufacturing Pricing Acquisition High-Technology Generations |
| url | https://www.mdpi.com/2305-6290/3/1/8 |
| work_keys_str_mv | AT liangchuanzhou apricingandacquisitionstrategyfornewandremanufacturedhightechnologyproducts AT surendramgupta apricingandacquisitionstrategyfornewandremanufacturedhightechnologyproducts AT liangchuanzhou pricingandacquisitionstrategyfornewandremanufacturedhightechnologyproducts AT surendramgupta pricingandacquisitionstrategyfornewandremanufacturedhightechnologyproducts |