Methods and tools of non-price competition in the market of public catering
In the article problems of the use in practice tools and methods of non-price competition are considered. The purpose of this study is to identify the characteristics of the regional market of public catering and to study trends in the use of methods and tools of non-price competition. The result...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Omsk State Technical University, Federal State Autonomous Educational Institution of Higher Education
2018-04-01
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| Series: | Омский научный вестник: Серия "Общество. История. Современность" |
| Subjects: | |
| Online Access: | https://www.omgtu.ru/general_information/media_omgtu/journal_of_omsk_research_journal/files/arhiv/2018/1%20(%D0%9E%D0%98%D0%A1)/96-100%20%D0%91%D0%BE%D1%80%D0%BE%D0%B2%D1%81%D0%BA%D0%B8%D1%85%20%D0%9D.%20%D0%92..pdf |
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| Summary: | In the article problems of the use in practice tools and methods of non-price
competition are considered. The purpose of this study is to identify the characteristics
of the regional market of public catering and to study trends in the use of methods
and tools of non-price competition. The result of this study gives approaches to the
analysis of competition, characteristics of price and non-price competition methods.
There is considered the concept and content of competitive adaptive strategy. The
paper presents the analysis of the current state of the regional market of public
catering, the features of the functioning of this market and suggests the basic
adaptive competitive strategy for enterprises of public catering, the basic elements
of the marketing mix implemented in the framework of non-price competition |
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| ISSN: | 2542-0488 2541-7983 |