Social media influencers and followers’ loneliness: the mediating roles of parasocial relationship, sense of belonging, and social support

Prior research examines how social media use in general affects experiences of loneliness, but few studies have investigated the specific effects of interaction with social media influencers on loneliness and well-being. The study investigates how followers’ interaction with social media influencers...

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Main Authors: Liu Juan, Lee Jung-Sook
Format: Article
Language:English
Published: De Gruyter 2024-12-01
Series:Online Media and Global Communication
Subjects:
Online Access:https://doi.org/10.1515/omgc-2024-0025
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author Liu Juan
Lee Jung-Sook
author_facet Liu Juan
Lee Jung-Sook
author_sort Liu Juan
collection DOAJ
description Prior research examines how social media use in general affects experiences of loneliness, but few studies have investigated the specific effects of interaction with social media influencers on loneliness and well-being. The study investigates how followers’ interaction with social media influencers affects loneliness through mediation mechanisms underlying this process.
format Article
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issn 2749-9049
language English
publishDate 2024-12-01
publisher De Gruyter
record_format Article
series Online Media and Global Communication
spelling doaj-art-061f14f4bc82411284a36305bce36a262025-08-20T02:36:20ZengDe GruyterOnline Media and Global Communication2749-90492024-12-013460763010.1515/omgc-2024-0025Social media influencers and followers’ loneliness: the mediating roles of parasocial relationship, sense of belonging, and social supportLiu Juan0Lee Jung-Sook1Department of Mass Communication, 1492Towson University, 8000 York Rd., Towson, MD21252, USADepartment of Mass Communication, 1492Towson University, 8000 York Rd., Towson, MD21252, USAPrior research examines how social media use in general affects experiences of loneliness, but few studies have investigated the specific effects of interaction with social media influencers on loneliness and well-being. The study investigates how followers’ interaction with social media influencers affects loneliness through mediation mechanisms underlying this process.https://doi.org/10.1515/omgc-2024-0025social media influencerslonelinessparasocial relationshipssense of belongingperceived social supportunited states
spellingShingle Liu Juan
Lee Jung-Sook
Social media influencers and followers’ loneliness: the mediating roles of parasocial relationship, sense of belonging, and social support
Online Media and Global Communication
social media influencers
loneliness
parasocial relationships
sense of belonging
perceived social support
united states
title Social media influencers and followers’ loneliness: the mediating roles of parasocial relationship, sense of belonging, and social support
title_full Social media influencers and followers’ loneliness: the mediating roles of parasocial relationship, sense of belonging, and social support
title_fullStr Social media influencers and followers’ loneliness: the mediating roles of parasocial relationship, sense of belonging, and social support
title_full_unstemmed Social media influencers and followers’ loneliness: the mediating roles of parasocial relationship, sense of belonging, and social support
title_short Social media influencers and followers’ loneliness: the mediating roles of parasocial relationship, sense of belonging, and social support
title_sort social media influencers and followers loneliness the mediating roles of parasocial relationship sense of belonging and social support
topic social media influencers
loneliness
parasocial relationships
sense of belonging
perceived social support
united states
url https://doi.org/10.1515/omgc-2024-0025
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AT leejungsook socialmediainfluencersandfollowerslonelinessthemediatingrolesofparasocialrelationshipsenseofbelongingandsocialsupport