Adopting net-zero supply chains: Integrated model of TOE and TAM in emerging economy context

Industries across the globe are making arduous efforts to mitigate emissions and use greener ways of transporting goods and delivering services. The supply chain includes all the activities which involve producing, transporting, and distributing goods and services, contributing to a major portion of...

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Main Authors: Naveen Virmani, Pranav Kumar, Koppiahraj Karuppiah, Sandeep Jagtap
Format: Article
Language:English
Published: Elsevier 2025-12-01
Series:Sustainable Futures
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Online Access:http://www.sciencedirect.com/science/article/pii/S2666188825007518
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author Naveen Virmani
Pranav Kumar
Koppiahraj Karuppiah
Sandeep Jagtap
author_facet Naveen Virmani
Pranav Kumar
Koppiahraj Karuppiah
Sandeep Jagtap
author_sort Naveen Virmani
collection DOAJ
description Industries across the globe are making arduous efforts to mitigate emissions and use greener ways of transporting goods and delivering services. The supply chain includes all the activities which involve producing, transporting, and distributing goods and services, contributing to a major portion of worldwide emissions. Road transport contributes majorly to emissions; therefore, focusing on net-zero supply chains (NZSCs) is imperative. Yet, there are several challenges in the net-zero supply chain adoption pathway. Hence, in the presented study, the Technology, Organizational, and Environment and Technology Acceptance Model integrated framework determined behavioral intentions toward adopting NZSCs. The questionnaire was developed, and 206 responses were collected. Structural Equation Modeling was used to assess the proposed research model. Various constructs analyzed under the Technology, Organizational, and Environment framework were green modes of transportation (GMT), lean green integrated digital innovations (LGDI), Management Support (MS), Organizational Competency (OC), Industry Partnership and Collaborations (IPC), and Government Rules and Regulations (GRR). Similarly, perceived usefulness (PU) and perceived ease of use (PEU) constructs were analyzed under the Technology Acceptance Model framework. Moreover, the mediation analysis of perceived usefulness and perceived ease of use constructs was analyzed between distinct constructs and intention to adopt NZSCs. Government Rules and Regulations are found to have a strong role in mitigating environmental pollution and achieving sustainable development goals. Also, green modes of transportation do not have significant relationship between perceived usefulness. Likewise, relationship between organizational culture and perceived ease of use does not hold.
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spelling doaj-art-060887672c344f9bb742e0aabdbed87e2025-08-22T04:58:17ZengElsevierSustainable Futures2666-18882025-12-011010118810.1016/j.sftr.2025.101188Adopting net-zero supply chains: Integrated model of TOE and TAM in emerging economy contextNaveen Virmani0Pranav Kumar1Koppiahraj Karuppiah2Sandeep Jagtap3Institute of Management Studies (IMS) Ghaziabad, Ghaziabad, IndiaHigher College of Technology, Ras Al Khaimah, United Arab EmiratesDepartment of Mechanical Engineering, Saveetha School of Engineering, Chennai, IndiaDivision of Engineering Logistics, Lund University, Lund, Sweden; Sustainable Manufacturing Systems Centre, Cranfield University, Cranfield, UK; Corresponding author.Industries across the globe are making arduous efforts to mitigate emissions and use greener ways of transporting goods and delivering services. The supply chain includes all the activities which involve producing, transporting, and distributing goods and services, contributing to a major portion of worldwide emissions. Road transport contributes majorly to emissions; therefore, focusing on net-zero supply chains (NZSCs) is imperative. Yet, there are several challenges in the net-zero supply chain adoption pathway. Hence, in the presented study, the Technology, Organizational, and Environment and Technology Acceptance Model integrated framework determined behavioral intentions toward adopting NZSCs. The questionnaire was developed, and 206 responses were collected. Structural Equation Modeling was used to assess the proposed research model. Various constructs analyzed under the Technology, Organizational, and Environment framework were green modes of transportation (GMT), lean green integrated digital innovations (LGDI), Management Support (MS), Organizational Competency (OC), Industry Partnership and Collaborations (IPC), and Government Rules and Regulations (GRR). Similarly, perceived usefulness (PU) and perceived ease of use (PEU) constructs were analyzed under the Technology Acceptance Model framework. Moreover, the mediation analysis of perceived usefulness and perceived ease of use constructs was analyzed between distinct constructs and intention to adopt NZSCs. Government Rules and Regulations are found to have a strong role in mitigating environmental pollution and achieving sustainable development goals. Also, green modes of transportation do not have significant relationship between perceived usefulness. Likewise, relationship between organizational culture and perceived ease of use does not hold.http://www.sciencedirect.com/science/article/pii/S2666188825007518Net-zero supply chains (NZSCs)Green modes of transportationLean, Green, and Digital innovationSustainable transportation
spellingShingle Naveen Virmani
Pranav Kumar
Koppiahraj Karuppiah
Sandeep Jagtap
Adopting net-zero supply chains: Integrated model of TOE and TAM in emerging economy context
Sustainable Futures
Net-zero supply chains (NZSCs)
Green modes of transportation
Lean, Green, and Digital innovation
Sustainable transportation
title Adopting net-zero supply chains: Integrated model of TOE and TAM in emerging economy context
title_full Adopting net-zero supply chains: Integrated model of TOE and TAM in emerging economy context
title_fullStr Adopting net-zero supply chains: Integrated model of TOE and TAM in emerging economy context
title_full_unstemmed Adopting net-zero supply chains: Integrated model of TOE and TAM in emerging economy context
title_short Adopting net-zero supply chains: Integrated model of TOE and TAM in emerging economy context
title_sort adopting net zero supply chains integrated model of toe and tam in emerging economy context
topic Net-zero supply chains (NZSCs)
Green modes of transportation
Lean, Green, and Digital innovation
Sustainable transportation
url http://www.sciencedirect.com/science/article/pii/S2666188825007518
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AT pranavkumar adoptingnetzerosupplychainsintegratedmodeloftoeandtaminemergingeconomycontext
AT koppiahrajkaruppiah adoptingnetzerosupplychainsintegratedmodeloftoeandtaminemergingeconomycontext
AT sandeepjagtap adoptingnetzerosupplychainsintegratedmodeloftoeandtaminemergingeconomycontext