Tourism Destination Competitiveness: an application model for the south of Portugal versus the Mediterranean region of Spain: COMPETITIVTOUR
Tourism destination competitiveness analysis benefits from a growing number of theoretical and applied developments. To support competitiveness strategies and despite the paraphernalia of competitiveness indexes available, there is not just a single set of indicators that can be used for all des...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2018-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/974/pdf_83 |
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| Summary: | Tourism destination competitiveness analysis benefits from a growing
number of theoretical and applied developments. To support
competitiveness strategies and despite the paraphernalia of
competitiveness indexes available, there is not just a single set of
indicators that can be used for all destinations at all times. The
COMPETITIVTOUR model, developed since 2009 is applied to the south
of Portugal versus the Mediterranean regions of Spain, a geographical
area that aggregates 14 provinces, 20.2 million inhabitants and 180.1
million overnight stays. COMPETITIVTOUR’s objective is to create and
apply a territorial assessment model, adapted to the common
specificities of these regions, aiming to assist in guiding the complex
task of destination competiveness management, with inputs from 25
official producers of information from Portugal and Spain. The outputs
are aggregated in three main topics: territory management, markets,
and resources&products. Critical areas were identified, with emphasis
on the growing seasonality of demand, the market demand and supply
adjustment and accommodation prices. |
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| ISSN: | 2182-8466 |