Promoting sustainable and personalized travel behaviors while preserving data privacy

Cities worldwide have agreed on ambitious goals regarding carbon neutrality. To do so, policymakers seek ways to foster smarter and cleaner transportation solutions. However, citizens lack awareness of their carbon footprint and of greener mobility alternatives such as public transports. With this,...

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Main Authors: Cláudia Brito, Noela Pina, Tânia Esteves, Ricardo Vitorino, Inês Cunha, João Paulo
Format: Article
Language:English
Published: Elsevier 2025-03-01
Series:Transportation Engineering
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666691X24000125
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author Cláudia Brito
Noela Pina
Tânia Esteves
Ricardo Vitorino
Inês Cunha
João Paulo
author_facet Cláudia Brito
Noela Pina
Tânia Esteves
Ricardo Vitorino
Inês Cunha
João Paulo
author_sort Cláudia Brito
collection DOAJ
description Cities worldwide have agreed on ambitious goals regarding carbon neutrality. To do so, policymakers seek ways to foster smarter and cleaner transportation solutions. However, citizens lack awareness of their carbon footprint and of greener mobility alternatives such as public transports. With this, three main challenges emerge: (i) increase users’ awareness regarding their carbon footprint, (ii) provide personalized recommendations and incentives for using sustainable transportation alternatives and, (iii) guarantee that any personal data collected from the user is kept private.This paper addresses these challenges by proposing a new methodology. Created under the FranchetAI project, the methodology combines federated Artificial Intelligence (AI) and Greenhouse Gas (GHG) estimation models to calculate the carbon footprint of users when choosing different transportation modes (e.g., foot, car, bus). Through a mobile application that keeps the privacy of users’ personal information, the project aims at providing detailed reports to inform citizens about their impact on the environment, and an incentive program to promote the usage of more sustainable mobility alternatives.
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issn 2666-691X
language English
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series Transportation Engineering
spelling doaj-art-0551bab7c4b64ca9b7be515303b10d7e2025-08-20T02:39:50ZengElsevierTransportation Engineering2666-691X2025-03-011910023710.1016/j.treng.2024.100237Promoting sustainable and personalized travel behaviors while preserving data privacyCláudia Brito0Noela Pina1Tânia Esteves2Ricardo Vitorino3Inês Cunha4João Paulo5INESC TEC & Universidade do Minho, R. da Universidade, Braga, 4710-057, Portugal; Corresponding author.Ubiwhere, lda., Travessa Senhor das Barrocas, 38, Aveiro, 3800–075, Portugal; CITTA & University of Coimbra, R. Luís Reis Santos, Coimbra, 3030-788, PortugalINESC TEC & Universidade do Minho, R. da Universidade, Braga, 4710-057, PortugalUbiwhere, lda., Travessa Senhor das Barrocas, 38, Aveiro, 3800–075, PortugalUbiwhere, lda., Travessa Senhor das Barrocas, 38, Aveiro, 3800–075, PortugalINESC TEC & Universidade do Minho, R. da Universidade, Braga, 4710-057, PortugalCities worldwide have agreed on ambitious goals regarding carbon neutrality. To do so, policymakers seek ways to foster smarter and cleaner transportation solutions. However, citizens lack awareness of their carbon footprint and of greener mobility alternatives such as public transports. With this, three main challenges emerge: (i) increase users’ awareness regarding their carbon footprint, (ii) provide personalized recommendations and incentives for using sustainable transportation alternatives and, (iii) guarantee that any personal data collected from the user is kept private.This paper addresses these challenges by proposing a new methodology. Created under the FranchetAI project, the methodology combines federated Artificial Intelligence (AI) and Greenhouse Gas (GHG) estimation models to calculate the carbon footprint of users when choosing different transportation modes (e.g., foot, car, bus). Through a mobile application that keeps the privacy of users’ personal information, the project aims at providing detailed reports to inform citizens about their impact on the environment, and an incentive program to promote the usage of more sustainable mobility alternatives.http://www.sciencedirect.com/science/article/pii/S2666691X24000125Emissions monitoringData privacyArtificial intelligenceSustainable cities and communitiesMultimodal transportation
spellingShingle Cláudia Brito
Noela Pina
Tânia Esteves
Ricardo Vitorino
Inês Cunha
João Paulo
Promoting sustainable and personalized travel behaviors while preserving data privacy
Transportation Engineering
Emissions monitoring
Data privacy
Artificial intelligence
Sustainable cities and communities
Multimodal transportation
title Promoting sustainable and personalized travel behaviors while preserving data privacy
title_full Promoting sustainable and personalized travel behaviors while preserving data privacy
title_fullStr Promoting sustainable and personalized travel behaviors while preserving data privacy
title_full_unstemmed Promoting sustainable and personalized travel behaviors while preserving data privacy
title_short Promoting sustainable and personalized travel behaviors while preserving data privacy
title_sort promoting sustainable and personalized travel behaviors while preserving data privacy
topic Emissions monitoring
Data privacy
Artificial intelligence
Sustainable cities and communities
Multimodal transportation
url http://www.sciencedirect.com/science/article/pii/S2666691X24000125
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AT ricardovitorino promotingsustainableandpersonalizedtravelbehaviorswhilepreservingdataprivacy
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