The impact of digital technology on sports consumption: evidence from Chinese college students
BackgroundIn an increasingly digitalized world, the impact of digital technology on sports consumption behavior is a pivotal area of study, particularly among college students who are highly engaged with digital platforms.MethodsThis study investigates how digital technology use shapes college stude...
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| Main Authors: | Yuan-Ji Zhong, Jiang-Wei Yang, Wen-Hao Guo, Yong-Shun Wang |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-05-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1501327/full |
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