Analyzing the Scientific Trends and Effects of Sports Studies And Sponsorship: A Bibliometric Assessment of a Prominent Journal
Purpose: This study explores emerging sports marketing and sponsorship research trends by examining theoretical, thematic, and methodological frameworks across time. Articles were classified based on their relevance to the evolution of sport business industry segments, conceptual, intellectual, and...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2025-06-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_8663_5643f822a77b247f7af596a3a1b80626.pdf |
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