Ketika Parpol Mengiklankan Kandidatnya di Televisi
The use of mass media (especially television) for political campaign has started since four decades ago. US Presidential Election (1950) became an example of how advertising and news became sites of political campaign. In Indonesia, political campaign through advertising began in 1999 General Electi...
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| Format: | Article |
| Language: | English |
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Universitas Islam Bandung
2007-12-01
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| Series: | MediaTor |
| Subjects: | |
| Online Access: | http://ejournal.unisba.ac.id/index.php/mediator/article/view/1251 |
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| _version_ | 1849314449700159488 |
|---|---|
| author | Haryati Haryati |
| author_facet | Haryati Haryati |
| author_sort | Haryati Haryati |
| collection | DOAJ |
| description | The use of mass media (especially television) for political campaign has started since four decades ago. US Presidential Election (1950) became an example of how advertising and news became sites of political campaign. In Indonesia, political campaign through advertising began in 1999 General Election. In effect, this phenomenon gave birth to PR Politic: the use of PR consultant to manage political campaign and political leader’s publicity. In local election of DKI Jakarta, Fortune PR and Hotline dominated campaign consultant activities for government candidates. The use of advertising and news in political campaign essentially follows marketing and promotion principles as well. Both are trying to sell products to a particular consumer by applying some strategies. Success will be measured from popularity of a particular candidate, a significant change of voter’s decision, and candidate image. |
| format | Article |
| id | doaj-art-04dd8d49849349caac2f0a65aa39e6af |
| institution | Kabale University |
| issn | 1411-5883 |
| language | English |
| publishDate | 2007-12-01 |
| publisher | Universitas Islam Bandung |
| record_format | Article |
| series | MediaTor |
| spelling | doaj-art-04dd8d49849349caac2f0a65aa39e6af2025-08-20T03:52:28ZengUniversitas Islam BandungMediaTor1411-58832007-12-01822711781009Ketika Parpol Mengiklankan Kandidatnya di TelevisiHaryati Haryati0Peneliti Madya di BP2I Wil. III Bandung Depkominfo. The use of mass media (especially television) for political campaign has started since four decades ago. US Presidential Election (1950) became an example of how advertising and news became sites of political campaign. In Indonesia, political campaign through advertising began in 1999 General Election. In effect, this phenomenon gave birth to PR Politic: the use of PR consultant to manage political campaign and political leader’s publicity. In local election of DKI Jakarta, Fortune PR and Hotline dominated campaign consultant activities for government candidates. The use of advertising and news in political campaign essentially follows marketing and promotion principles as well. Both are trying to sell products to a particular consumer by applying some strategies. Success will be measured from popularity of a particular candidate, a significant change of voter’s decision, and candidate image.http://ejournal.unisba.ac.id/index.php/mediator/article/view/1251kampanye politik, iklan, partai politik, televisi |
| spellingShingle | Haryati Haryati Ketika Parpol Mengiklankan Kandidatnya di Televisi MediaTor kampanye politik, iklan, partai politik, televisi |
| title | Ketika Parpol Mengiklankan Kandidatnya di Televisi |
| title_full | Ketika Parpol Mengiklankan Kandidatnya di Televisi |
| title_fullStr | Ketika Parpol Mengiklankan Kandidatnya di Televisi |
| title_full_unstemmed | Ketika Parpol Mengiklankan Kandidatnya di Televisi |
| title_short | Ketika Parpol Mengiklankan Kandidatnya di Televisi |
| title_sort | ketika parpol mengiklankan kandidatnya di televisi |
| topic | kampanye politik, iklan, partai politik, televisi |
| url | http://ejournal.unisba.ac.id/index.php/mediator/article/view/1251 |
| work_keys_str_mv | AT haryatiharyati ketikaparpolmengiklankankandidatnyaditelevisi |