Evaluating the role of customization and information enrichment strategies on trust and purchase: The moderating role of intelligence in enhancing consumer experience (case study: Online store customers)

Evaluating the role of customization and information enrichment strategies on trust and purchase: The moderating role of intelligence in enhancing consumer experience (case study: Online store customers)

Purpose: The current research examines the impact of customization and information richness strategies on customer trust and purchase intention on e-commerce websites, as well as the moderating role of business intelligence in these processes.Methodology: His research is applied in its purpose and c...

Full description

Saved in:
Bibliographic Details
Main Authors: Hossein Balouchi, Eesa Niazi, Mohammad Ali Siah Sarani Kojouri
Format: Article
Language:fas
Published: Ayandegan Institute of Higher Education, Tonekabon, 2025-02-01
Series:مدیریت نوآوری و راهبردهای عملیاتی
Subjects:
customization strategy
information richness
consumer trust
purchase intention
intelligence
Online Access:http://www.journal-imos.ir/article_209190_35cff7f4c989b342f3867f1b9120cc49.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items