La franchise, une forme culturelle ?
This article aims to examine the concept of franchising from American television and, more specifically, series of fiction. The franchise is first and foremost a practice that appears at the beginning of television and is part of a logic of TV format trade. Then, examining some television formats, i...
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| Format: | Article |
| Language: | English |
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Association Française des Enseignants et Chercheurs en Cinéma et Audiovisuel
2018-01-01
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| Series: | Mise au Point |
| Subjects: | |
| Online Access: | https://journals.openedition.org/map/2434 |
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| Summary: | This article aims to examine the concept of franchising from American television and, more specifically, series of fiction. The franchise is first and foremost a practice that appears at the beginning of television and is part of a logic of TV format trade. Then, examining some television formats, it will be analyzed what conception of the creation this practice involves and what it brings to their understanding and the one of the franchise. |
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| ISSN: | 2261-9623 |