ECONOMIC CRISIS AND THE COMPETITIVENESS OF TRANSNATIONAL COMPANIES
In crisis situations, the competitiveness of transnational companies becomes a particularly complex concept, due to the fact that said business entities are continuously moving within the context of internationalization and increasing use of global strategies. Given the current economic context, one...
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| Format: | Article |
| Language: | English |
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Nicolae Titulescu University Publishing House
2012-05-01
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| Series: | Challenges of the Knowledge Society |
| Subjects: | |
| Online Access: | http://cks.univnt.ro/uploads/cks_2012_articles/index.php?dir=02_economics%2F&download=cks_2012_economics_art_017.pdf |
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| _version_ | 1850059566159495168 |
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| author | LIVIU RADU CARMEN RADU |
| author_facet | LIVIU RADU CARMEN RADU |
| author_sort | LIVIU RADU |
| collection | DOAJ |
| description | In crisis situations, the competitiveness of transnational companies becomes a particularly complex concept, due to the fact that said business entities are continuously moving within the context of internationalization and increasing use of global strategies. Given the current economic context, one cannot merely assess the competitiveness level of any given transnational company from a static standpoint, depending on the turnover, sales volume or number of employees of said company, but such assessment needs to be made from a dynamic standpoint, in close connection with the internal and international business environment in which that company carries out its activity. |
| format | Article |
| id | doaj-art-04c3cc7f3ca643f0bb6458b8a9d68cb6 |
| institution | DOAJ |
| issn | 2068-7796 |
| language | English |
| publishDate | 2012-05-01 |
| publisher | Nicolae Titulescu University Publishing House |
| record_format | Article |
| series | Challenges of the Knowledge Society |
| spelling | doaj-art-04c3cc7f3ca643f0bb6458b8a9d68cb62025-08-20T02:50:52ZengNicolae Titulescu University Publishing HouseChallenges of the Knowledge Society2068-77962012-05-012-13541361ECONOMIC CRISIS AND THE COMPETITIVENESS OF TRANSNATIONAL COMPANIESLIVIU RADUCARMEN RADUIn crisis situations, the competitiveness of transnational companies becomes a particularly complex concept, due to the fact that said business entities are continuously moving within the context of internationalization and increasing use of global strategies. Given the current economic context, one cannot merely assess the competitiveness level of any given transnational company from a static standpoint, depending on the turnover, sales volume or number of employees of said company, but such assessment needs to be made from a dynamic standpoint, in close connection with the internal and international business environment in which that company carries out its activity.http://cks.univnt.ro/uploads/cks_2012_articles/index.php?dir=02_economics%2F&download=cks_2012_economics_art_017.pdfnational competitivenesstransnational companies’ competitivenesscompetitive advantagetransnational leveleconomic crisis |
| spellingShingle | LIVIU RADU CARMEN RADU ECONOMIC CRISIS AND THE COMPETITIVENESS OF TRANSNATIONAL COMPANIES Challenges of the Knowledge Society national competitiveness transnational companies’ competitiveness competitive advantage transnational level economic crisis |
| title | ECONOMIC CRISIS AND THE COMPETITIVENESS OF TRANSNATIONAL COMPANIES |
| title_full | ECONOMIC CRISIS AND THE COMPETITIVENESS OF TRANSNATIONAL COMPANIES |
| title_fullStr | ECONOMIC CRISIS AND THE COMPETITIVENESS OF TRANSNATIONAL COMPANIES |
| title_full_unstemmed | ECONOMIC CRISIS AND THE COMPETITIVENESS OF TRANSNATIONAL COMPANIES |
| title_short | ECONOMIC CRISIS AND THE COMPETITIVENESS OF TRANSNATIONAL COMPANIES |
| title_sort | economic crisis and the competitiveness of transnational companies |
| topic | national competitiveness transnational companies’ competitiveness competitive advantage transnational level economic crisis |
| url | http://cks.univnt.ro/uploads/cks_2012_articles/index.php?dir=02_economics%2F&download=cks_2012_economics_art_017.pdf |
| work_keys_str_mv | AT liviuradu economiccrisisandthecompetitivenessoftransnationalcompanies AT carmenradu economiccrisisandthecompetitivenessoftransnationalcompanies |