The Impact of Marketing Mix on Patient Loyalty and Satisfaction in Inpatient Services

The Impact of Marketing Mix on Patient Loyalty and Satisfaction in Inpatient Services

The impact of the marketing mix appeared to be one of the most important elements in influencing patient loyalty and satisfaction. The marketing mix consists of many variables, namely product, price, place, promotion, physical evidence, and process. Building on well-known frameworks such as the SER...

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Bibliographic Details
Main Authors: Indah Sri Astuti, Burhannudin Ichsan, Muzakar Isa
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-01-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Marketing Mix, Patient Satisfaction, Patient Loyalty, Healthcare Marketing, Service Quality
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6311
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