Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control

Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control

Consumer awareness of environmental issues has steadily increased, with environmental values significantly shaping purchase intentions. Essential to environmental sustainability are ecological packaging and ecological products. This study examines the impact of green product knowledge and green pac...

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Bibliographic Details
Main Authors: Suman Datta Sriramaneni, Venkata Varaha Devi Prasad Kotni, Garikiparthi Naga Phani Veerabhadra Babu, Chudamani Sriramneni
Format: Article
Language:English
Published: Universidade de Santiago de Compostela 2025-06-01
Series:Revista Galega de Economía
Subjects:
Green product knowledge
Green packaging
Suatainability
Environment
Green marketing
Green purchase intention
Online Access:https://revistas.usc.gal/index.php/rge/article/view/10587
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