Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control
Consumer awareness of environmental issues has steadily increased, with environmental values significantly shaping purchase intentions. Essential to environmental sustainability are ecological packaging and ecological products. This study examines the impact of green product knowledge and green pac...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade de Santiago de Compostela
2025-06-01
|
| Series: | Revista Galega de Economía |
| Subjects: | |
| Online Access: | https://revistas.usc.gal/index.php/rge/article/view/10587 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850164249241845760 |
|---|---|
| author | Suman Datta Sriramaneni Venkata Varaha Devi Prasad Kotni Garikiparthi Naga Phani Veerabhadra Babu Chudamani Sriramneni |
| author_facet | Suman Datta Sriramaneni Venkata Varaha Devi Prasad Kotni Garikiparthi Naga Phani Veerabhadra Babu Chudamani Sriramneni |
| author_sort | Suman Datta Sriramaneni |
| collection | DOAJ |
| description |
Consumer awareness of environmental issues has steadily increased, with environmental values significantly shaping purchase intentions. Essential to environmental sustainability are ecological packaging and ecological products. This study examines the impact of green product knowledge and green packaging on environmental beliefs, health consciousness, perceived behavioural control and consumer purchase intention, focusing on Visakhapatnam (India). A quantitative survey was conducted using purposive sampling, targeting individuals who are familiar with green products. Data from 306 respondents were analysed using the Statistical Package for the Social Sciences (SPSS) and AMOS. Structural equation modelling (SEM) was used to validate the conceptual framework. The results indicate that green product knowledge, environmental beliefs, health consciousness, and perceived behavioural control have an impact on green purchase intention, whereas green packaging does not. These findings emphasise the importance of psychological and informative factors for shaping environmentally friendly consumer behaviour. This study contributes to the existing literature on sustainable consumer behaviour, especially related to green fast-moving consumer goods (FMCG). It provides practical insight to marketers, decision-makers, and environmentalists who aim to promote environmentally friendly FMCG products. Additionally, focusing on significant psychological and behavioural factors allows for designing strategies that help the environment and improve public health.
|
| format | Article |
| id | doaj-art-04a866f123db446f9282c018850c8a11 |
| institution | OA Journals |
| issn | 1132-2799 2255-5951 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Universidade de Santiago de Compostela |
| record_format | Article |
| series | Revista Galega de Economía |
| spelling | doaj-art-04a866f123db446f9282c018850c8a112025-08-20T02:22:02ZengUniversidade de Santiago de CompostelaRevista Galega de Economía1132-27992255-59512025-06-0134210.15304/rge.34.2.10587Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural ControlSuman Datta Sriramaneni0Venkata Varaha Devi Prasad Kotni1Garikiparthi Naga Phani Veerabhadra Babu2Chudamani Sriramneni3Department of Marketing, GITAM School of Business. GITAM Deemed to be University, Visakhapatnam, Andhra PradeshDepartment of Marketing, GITAM School of Business. GITAM Deemed to be University, Visakhapatnam, Andhra PradeshSchool of Business and Management. Christ University, Bengaluru, KarnatakaDepartment of Marketing, GITAM School of Business. GITAM Deemed to be University, Visakhapatnam, Andhra Pradesh Consumer awareness of environmental issues has steadily increased, with environmental values significantly shaping purchase intentions. Essential to environmental sustainability are ecological packaging and ecological products. This study examines the impact of green product knowledge and green packaging on environmental beliefs, health consciousness, perceived behavioural control and consumer purchase intention, focusing on Visakhapatnam (India). A quantitative survey was conducted using purposive sampling, targeting individuals who are familiar with green products. Data from 306 respondents were analysed using the Statistical Package for the Social Sciences (SPSS) and AMOS. Structural equation modelling (SEM) was used to validate the conceptual framework. The results indicate that green product knowledge, environmental beliefs, health consciousness, and perceived behavioural control have an impact on green purchase intention, whereas green packaging does not. These findings emphasise the importance of psychological and informative factors for shaping environmentally friendly consumer behaviour. This study contributes to the existing literature on sustainable consumer behaviour, especially related to green fast-moving consumer goods (FMCG). It provides practical insight to marketers, decision-makers, and environmentalists who aim to promote environmentally friendly FMCG products. Additionally, focusing on significant psychological and behavioural factors allows for designing strategies that help the environment and improve public health. https://revistas.usc.gal/index.php/rge/article/view/10587Green product knowledgeGreen packagingSuatainabilityEnvironmentGreen marketingGreen purchase intention |
| spellingShingle | Suman Datta Sriramaneni Venkata Varaha Devi Prasad Kotni Garikiparthi Naga Phani Veerabhadra Babu Chudamani Sriramneni Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control Revista Galega de Economía Green product knowledge Green packaging Suatainability Environment Green marketing Green purchase intention |
| title | Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control |
| title_full | Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control |
| title_fullStr | Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control |
| title_full_unstemmed | Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control |
| title_short | Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control |
| title_sort | green purchase intention understanding the role of environmental beliefs health consciousness and perceived behavioural control |
| topic | Green product knowledge Green packaging Suatainability Environment Green marketing Green purchase intention |
| url | https://revistas.usc.gal/index.php/rge/article/view/10587 |
| work_keys_str_mv | AT sumandattasriramaneni greenpurchaseintentionunderstandingtheroleofenvironmentalbeliefshealthconsciousnessandperceivedbehaviouralcontrol AT venkatavarahadeviprasadkotni greenpurchaseintentionunderstandingtheroleofenvironmentalbeliefshealthconsciousnessandperceivedbehaviouralcontrol AT garikiparthinagaphaniveerabhadrababu greenpurchaseintentionunderstandingtheroleofenvironmentalbeliefshealthconsciousnessandperceivedbehaviouralcontrol AT chudamanisriramneni greenpurchaseintentionunderstandingtheroleofenvironmentalbeliefshealthconsciousnessandperceivedbehaviouralcontrol |