Marketing Strategies for Strengthening Brand Presence in the International Logistics Market
The purpose of this study is to identify integrated marketing strategies that enable the brand of international leading logistics companies to be more efficient. Through a use of an econometric panel data model the research studies how digital marketing, traditional marketing and social media engage...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Applied Sciences in Bielsko-Biała
2024-12-01
|
| Series: | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
| Subjects: | |
| Online Access: | https://asej.eu/index.php/asej/article/view/864 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|