The mediating role of e-behavior in the relationship between the electronic word of mouth and electron-ic decision of purchas
The current research aims to recognize the mediating role effect of the e-behavior (henceforth e-behavior) on the relationship between the electronic word of mouth (henceforth e-WOM) and the electronic decision of purchase (henceforth e-DOP) among the students of Jadara University/ Jordan. The...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2025-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | https://www.growingscience.com/ijds/Vol9/ijdns_2024_162.pdf |
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