Assistance for Marketing Communication Strategy to Increase Revenue Generating for Indonesian MSMEs Upcycle Project

Assistance for Marketing Communication Strategy to Increase Revenue Generating for Indonesian MSMEs Upcycle Project

Upcycle Project Indonesia is a Micro, Small and Medium Enterprise (MSMEs) that focuses on jeans waste management to support environmental issues in Indonesia. Despite having creative ideas and interesting concepts, Upcycle Project Indonesia faces various challenges in its development process, namely...

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Bibliographic Details
Main Authors: Masnia Ningsih, Atika Isnaining Dyah, Nurdiana Fitri Isnaini
Format: Article
Language:English
Published: Universitas Yudharta Pasuruan 2024-12-01
Series:Jurnal Soeropati
Subjects:
upcycle project
participatory rural appraisal
business model canvas
Online Access:https://jurnal.yudharta.ac.id/v2/index.php/soeropati/article/view/5538
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