Assistance for Marketing Communication Strategy to Increase Revenue Generating for Indonesian MSMEs Upcycle Project
Upcycle Project Indonesia is a Micro, Small and Medium Enterprise (MSMEs) that focuses on jeans waste management to support environmental issues in Indonesia. Despite having creative ideas and interesting concepts, Upcycle Project Indonesia faces various challenges in its development process, namely...
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| Format: | Article |
| Language: | English |
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Universitas Yudharta Pasuruan
2024-12-01
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| Series: | Jurnal Soeropati |
| Subjects: | |
| Online Access: | https://jurnal.yudharta.ac.id/v2/index.php/soeropati/article/view/5538 |
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| author | Masnia Ningsih Atika Isnaining Dyah Nurdiana Fitri Isnaini |
| author_facet | Masnia Ningsih Atika Isnaining Dyah Nurdiana Fitri Isnaini |
| author_sort | Masnia Ningsih |
| collection | DOAJ |
| description | Upcycle Project Indonesia is a Micro, Small and Medium Enterprise (MSMEs) that focuses on jeans waste management to support environmental issues in Indonesia. Despite having creative ideas and interesting concepts, Upcycle Project Indonesia faces various challenges in its development process, namely problems with production quality and marketing management. The purpose of this mentoring activity is to strengthen Upcycle Project Indonesia's unique product, so that it can compete nationally and internationally. The activity method used is the Participatory Rural Appraisal approach with active community participation. Through this community service program, we succeeded in helping Upject to be more productive and expand its marketing reach by providing support in the form of production equipment to produce higher quality products, marketing communication strategy management assistance and also the application of technology in the form of a Businness Model Canvas map which has an impact on increasing revenue generation. |
| format | Article |
| id | doaj-art-0491d7826af346aeb22ff0ccf07a4c27 |
| institution | OA Journals |
| issn | 2620-8113 2621-0762 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Universitas Yudharta Pasuruan |
| record_format | Article |
| series | Jurnal Soeropati |
| spelling | doaj-art-0491d7826af346aeb22ff0ccf07a4c272025-08-20T02:26:20ZengUniversitas Yudharta PasuruanJurnal Soeropati2620-81132621-07622024-12-0171829410.35891/js.v7i1.55385538Assistance for Marketing Communication Strategy to Increase Revenue Generating for Indonesian MSMEs Upcycle ProjectMasnia Ningsih0Atika Isnaining Dyah1Nurdiana Fitri Isnaini2Universitas Islam MajapahitUniversitas Islam MajapahitUniversitas Islam MajapahitUpcycle Project Indonesia is a Micro, Small and Medium Enterprise (MSMEs) that focuses on jeans waste management to support environmental issues in Indonesia. Despite having creative ideas and interesting concepts, Upcycle Project Indonesia faces various challenges in its development process, namely problems with production quality and marketing management. The purpose of this mentoring activity is to strengthen Upcycle Project Indonesia's unique product, so that it can compete nationally and internationally. The activity method used is the Participatory Rural Appraisal approach with active community participation. Through this community service program, we succeeded in helping Upject to be more productive and expand its marketing reach by providing support in the form of production equipment to produce higher quality products, marketing communication strategy management assistance and also the application of technology in the form of a Businness Model Canvas map which has an impact on increasing revenue generation.https://jurnal.yudharta.ac.id/v2/index.php/soeropati/article/view/5538upcycle projectparticipatory rural appraisalbusiness model canvas |
| spellingShingle | Masnia Ningsih Atika Isnaining Dyah Nurdiana Fitri Isnaini Assistance for Marketing Communication Strategy to Increase Revenue Generating for Indonesian MSMEs Upcycle Project Jurnal Soeropati upcycle project participatory rural appraisal business model canvas |
| title | Assistance for Marketing Communication Strategy to Increase Revenue Generating for Indonesian MSMEs Upcycle Project |
| title_full | Assistance for Marketing Communication Strategy to Increase Revenue Generating for Indonesian MSMEs Upcycle Project |
| title_fullStr | Assistance for Marketing Communication Strategy to Increase Revenue Generating for Indonesian MSMEs Upcycle Project |
| title_full_unstemmed | Assistance for Marketing Communication Strategy to Increase Revenue Generating for Indonesian MSMEs Upcycle Project |
| title_short | Assistance for Marketing Communication Strategy to Increase Revenue Generating for Indonesian MSMEs Upcycle Project |
| title_sort | assistance for marketing communication strategy to increase revenue generating for indonesian msmes upcycle project |
| topic | upcycle project participatory rural appraisal business model canvas |
| url | https://jurnal.yudharta.ac.id/v2/index.php/soeropati/article/view/5538 |
| work_keys_str_mv | AT masnianingsih assistanceformarketingcommunicationstrategytoincreaserevenuegeneratingforindonesianmsmesupcycleproject AT atikaisnainingdyah assistanceformarketingcommunicationstrategytoincreaserevenuegeneratingforindonesianmsmesupcycleproject AT nurdianafitriisnaini assistanceformarketingcommunicationstrategytoincreaserevenuegeneratingforindonesianmsmesupcycleproject |