How Influencer Doctors Use Social Media? A Content Analysis on Marketing Communications, Patient Privacy and Ethics
Medical doctors have a high level of source credibility and a reputable profession. Some of them also share their expertise on social media. This led to so some doctors gaining thousands and millions of followers and becoming “influencer doctors”. Every bit of information that a medical doctor share...
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| Format: | Article |
| Language: | English |
| Published: |
Selcuk University Press
2023-04-01
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| Series: | Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/2864396 |
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