Corporate vis-à-vis non-corporate sustainable tourism development: visiting cases from Yogyakarta, Indonesia

Tourism operations extensively involve community as key actors in both rural and urban areas. This study is aimed at elaborating on the significance of community engagement. This is a quantitative study using data sources gathered by surveying a population of business actors, tour operators, and vis...

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Main Authors: Muryanti Muryanti, Tri Muryani, Rahma Isnania
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Social Sciences
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2025.2538721
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author Muryanti Muryanti
Tri Muryani
Rahma Isnania
author_facet Muryanti Muryanti
Tri Muryani
Rahma Isnania
author_sort Muryanti Muryanti
collection DOAJ
description Tourism operations extensively involve community as key actors in both rural and urban areas. This study is aimed at elaborating on the significance of community engagement. This is a quantitative study using data sources gathered by surveying a population of business actors, tour operators, and visitors to destinations. The samples were collected using the quota sampling technique. The representative sample size was 188 respondents gathered from five regencies in Yogyakarta. The Community Based Tourism theory was used to analyze the acquired data. This study found that increased community engagement in tourism management can increase the economic benefits of operators in corporate and non-corporate tourism. A high level of community engagement is based on tour operators’ belief that the tourism business is intended to provide better welfare for the community. Community engagement in tourism management has an impact on hospitable attitudes toward visitors and their care in maintaining tourism assets, facilities, and infrastructure. The results of this study can be used by tour operators to improve community engagement in tourism management and support sustainable tourism that provides economic benefits. Subsequent studies on community engagement in tourism should further specify the economic benefits gained by operators as the impact of community engagement.
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publisher Taylor & Francis Group
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spelling doaj-art-04723e1c703d49379a87b60f672bed652025-08-20T03:34:45ZengTaylor & Francis GroupCogent Social Sciences2331-18862025-12-0111110.1080/23311886.2025.2538721Corporate vis-à-vis non-corporate sustainable tourism development: visiting cases from Yogyakarta, IndonesiaMuryanti Muryanti0Tri Muryani1Rahma Isnania2Magister Sociology Study Program, Sunan Kalijaga State Islamic University, Yogyakarta, IndonesiaSociology Study Program, Gadjah Mada University, Yogyakarta, IndonesiaSociology Study Program, Gadjah Mada University, Yogyakarta, IndonesiaTourism operations extensively involve community as key actors in both rural and urban areas. This study is aimed at elaborating on the significance of community engagement. This is a quantitative study using data sources gathered by surveying a population of business actors, tour operators, and visitors to destinations. The samples were collected using the quota sampling technique. The representative sample size was 188 respondents gathered from five regencies in Yogyakarta. The Community Based Tourism theory was used to analyze the acquired data. This study found that increased community engagement in tourism management can increase the economic benefits of operators in corporate and non-corporate tourism. A high level of community engagement is based on tour operators’ belief that the tourism business is intended to provide better welfare for the community. Community engagement in tourism management has an impact on hospitable attitudes toward visitors and their care in maintaining tourism assets, facilities, and infrastructure. The results of this study can be used by tour operators to improve community engagement in tourism management and support sustainable tourism that provides economic benefits. Subsequent studies on community engagement in tourism should further specify the economic benefits gained by operators as the impact of community engagement.https://www.tandfonline.com/doi/10.1080/23311886.2025.2538721Sustainable tourismcommunity-based tourismindustry-based tourismrural communitiesSociology & Social PolicyTourism
spellingShingle Muryanti Muryanti
Tri Muryani
Rahma Isnania
Corporate vis-à-vis non-corporate sustainable tourism development: visiting cases from Yogyakarta, Indonesia
Cogent Social Sciences
Sustainable tourism
community-based tourism
industry-based tourism
rural communities
Sociology & Social Policy
Tourism
title Corporate vis-à-vis non-corporate sustainable tourism development: visiting cases from Yogyakarta, Indonesia
title_full Corporate vis-à-vis non-corporate sustainable tourism development: visiting cases from Yogyakarta, Indonesia
title_fullStr Corporate vis-à-vis non-corporate sustainable tourism development: visiting cases from Yogyakarta, Indonesia
title_full_unstemmed Corporate vis-à-vis non-corporate sustainable tourism development: visiting cases from Yogyakarta, Indonesia
title_short Corporate vis-à-vis non-corporate sustainable tourism development: visiting cases from Yogyakarta, Indonesia
title_sort corporate vis a vis non corporate sustainable tourism development visiting cases from yogyakarta indonesia
topic Sustainable tourism
community-based tourism
industry-based tourism
rural communities
Sociology & Social Policy
Tourism
url https://www.tandfonline.com/doi/10.1080/23311886.2025.2538721
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AT rahmaisnania corporatevisavisnoncorporatesustainabletourismdevelopmentvisitingcasesfromyogyakartaindonesia