Corporate vis-à-vis non-corporate sustainable tourism development: visiting cases from Yogyakarta, Indonesia
Tourism operations extensively involve community as key actors in both rural and urban areas. This study is aimed at elaborating on the significance of community engagement. This is a quantitative study using data sources gathered by surveying a population of business actors, tour operators, and vis...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-12-01
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| Series: | Cogent Social Sciences |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2538721 |
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| author | Muryanti Muryanti Tri Muryani Rahma Isnania |
| author_facet | Muryanti Muryanti Tri Muryani Rahma Isnania |
| author_sort | Muryanti Muryanti |
| collection | DOAJ |
| description | Tourism operations extensively involve community as key actors in both rural and urban areas. This study is aimed at elaborating on the significance of community engagement. This is a quantitative study using data sources gathered by surveying a population of business actors, tour operators, and visitors to destinations. The samples were collected using the quota sampling technique. The representative sample size was 188 respondents gathered from five regencies in Yogyakarta. The Community Based Tourism theory was used to analyze the acquired data. This study found that increased community engagement in tourism management can increase the economic benefits of operators in corporate and non-corporate tourism. A high level of community engagement is based on tour operators’ belief that the tourism business is intended to provide better welfare for the community. Community engagement in tourism management has an impact on hospitable attitudes toward visitors and their care in maintaining tourism assets, facilities, and infrastructure. The results of this study can be used by tour operators to improve community engagement in tourism management and support sustainable tourism that provides economic benefits. Subsequent studies on community engagement in tourism should further specify the economic benefits gained by operators as the impact of community engagement. |
| format | Article |
| id | doaj-art-04723e1c703d49379a87b60f672bed65 |
| institution | Kabale University |
| issn | 2331-1886 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj-art-04723e1c703d49379a87b60f672bed652025-08-20T03:34:45ZengTaylor & Francis GroupCogent Social Sciences2331-18862025-12-0111110.1080/23311886.2025.2538721Corporate vis-à-vis non-corporate sustainable tourism development: visiting cases from Yogyakarta, IndonesiaMuryanti Muryanti0Tri Muryani1Rahma Isnania2Magister Sociology Study Program, Sunan Kalijaga State Islamic University, Yogyakarta, IndonesiaSociology Study Program, Gadjah Mada University, Yogyakarta, IndonesiaSociology Study Program, Gadjah Mada University, Yogyakarta, IndonesiaTourism operations extensively involve community as key actors in both rural and urban areas. This study is aimed at elaborating on the significance of community engagement. This is a quantitative study using data sources gathered by surveying a population of business actors, tour operators, and visitors to destinations. The samples were collected using the quota sampling technique. The representative sample size was 188 respondents gathered from five regencies in Yogyakarta. The Community Based Tourism theory was used to analyze the acquired data. This study found that increased community engagement in tourism management can increase the economic benefits of operators in corporate and non-corporate tourism. A high level of community engagement is based on tour operators’ belief that the tourism business is intended to provide better welfare for the community. Community engagement in tourism management has an impact on hospitable attitudes toward visitors and their care in maintaining tourism assets, facilities, and infrastructure. The results of this study can be used by tour operators to improve community engagement in tourism management and support sustainable tourism that provides economic benefits. Subsequent studies on community engagement in tourism should further specify the economic benefits gained by operators as the impact of community engagement.https://www.tandfonline.com/doi/10.1080/23311886.2025.2538721Sustainable tourismcommunity-based tourismindustry-based tourismrural communitiesSociology & Social PolicyTourism |
| spellingShingle | Muryanti Muryanti Tri Muryani Rahma Isnania Corporate vis-à-vis non-corporate sustainable tourism development: visiting cases from Yogyakarta, Indonesia Cogent Social Sciences Sustainable tourism community-based tourism industry-based tourism rural communities Sociology & Social Policy Tourism |
| title | Corporate vis-à-vis non-corporate sustainable tourism development: visiting cases from Yogyakarta, Indonesia |
| title_full | Corporate vis-à-vis non-corporate sustainable tourism development: visiting cases from Yogyakarta, Indonesia |
| title_fullStr | Corporate vis-à-vis non-corporate sustainable tourism development: visiting cases from Yogyakarta, Indonesia |
| title_full_unstemmed | Corporate vis-à-vis non-corporate sustainable tourism development: visiting cases from Yogyakarta, Indonesia |
| title_short | Corporate vis-à-vis non-corporate sustainable tourism development: visiting cases from Yogyakarta, Indonesia |
| title_sort | corporate vis a vis non corporate sustainable tourism development visiting cases from yogyakarta indonesia |
| topic | Sustainable tourism community-based tourism industry-based tourism rural communities Sociology & Social Policy Tourism |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2025.2538721 |
| work_keys_str_mv | AT muryantimuryanti corporatevisavisnoncorporatesustainabletourismdevelopmentvisitingcasesfromyogyakartaindonesia AT trimuryani corporatevisavisnoncorporatesustainabletourismdevelopmentvisitingcasesfromyogyakartaindonesia AT rahmaisnania corporatevisavisnoncorporatesustainabletourismdevelopmentvisitingcasesfromyogyakartaindonesia |