Online Impulsive Buying Behaviour: A Systematic Review
The study aims to identify influential factors affecting online impulsive buying behaviour through a systematic review following PRISMA guidelines. A total of 29 studies addressing online impulsive buying behaviour were included. The findings indicate that the majority of studies on online impulsive...
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| Format: | Article |
| Language: | English |
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Faculty of Management & Finance, University of Colombo
2024-12-01
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| Series: | Colombo Business Journal |
| Subjects: | |
| Online Access: | https://mgmt.cmb.ac.lk/cbj/wp-content/uploads/2024/12/5.-CBJ-V15I2-Online-impulsive-buying.pdf |
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| _version_ | 1841560308979597312 |
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| author | Shailendra Kumar Ajay Poudyal Akash Chaurasia |
| author_facet | Shailendra Kumar Ajay Poudyal Akash Chaurasia |
| author_sort | Shailendra Kumar |
| collection | DOAJ |
| description | The study aims to identify influential factors affecting online impulsive buying behaviour through a systematic review following PRISMA guidelines. A total of 29 studies addressing online impulsive buying behaviour were included. The findings indicate that the majority of studies on online impulsive buying have originated in the Asian region. The influential factors identified were categorised as external (including Web Atmospherics, Online promotions, Electronic Word of Mouth, Advertisements, and CSR activities) and internal factors (comprising Cognitive and Emotional aspects). Additionally, certain moderating factors, such as Demographics and Personality, were also identified. The study suggested directions for future research, encompassing a greater focus on internal factors, including the role of negative emotions in impulsive buying and the impact of scarcity promotional tactics and gamification. These avenues offer valuable pathways for forthcoming research endeavours in this domain. |
| format | Article |
| id | doaj-art-04600960e83c4465995b5dda53244d84 |
| institution | Kabale University |
| issn | 1800-363X 2579-2210 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Faculty of Management & Finance, University of Colombo |
| record_format | Article |
| series | Colombo Business Journal |
| spelling | doaj-art-04600960e83c4465995b5dda53244d842025-01-04T08:17:33ZengFaculty of Management & Finance, University of ColomboColombo Business Journal1800-363X2579-22102024-12-0115211514110.4038/cbj.v15i2.193Online Impulsive Buying Behaviour: A Systematic ReviewShailendra Kumar0Ajay Poudyal1Akash Chaurasia2https://orcid.org/0009-0003-3336-4679Department of Management, Sikkim University, IndiaDepartment of Management, Sikkim University, IndiaDepartment of Management, Sikkim University, IndiaThe study aims to identify influential factors affecting online impulsive buying behaviour through a systematic review following PRISMA guidelines. A total of 29 studies addressing online impulsive buying behaviour were included. The findings indicate that the majority of studies on online impulsive buying have originated in the Asian region. The influential factors identified were categorised as external (including Web Atmospherics, Online promotions, Electronic Word of Mouth, Advertisements, and CSR activities) and internal factors (comprising Cognitive and Emotional aspects). Additionally, certain moderating factors, such as Demographics and Personality, were also identified. The study suggested directions for future research, encompassing a greater focus on internal factors, including the role of negative emotions in impulsive buying and the impact of scarcity promotional tactics and gamification. These avenues offer valuable pathways for forthcoming research endeavours in this domain.https://mgmt.cmb.ac.lk/cbj/wp-content/uploads/2024/12/5.-CBJ-V15I2-Online-impulsive-buying.pdfonline impulsive buyinge-commerceliterature reviewprisma |
| spellingShingle | Shailendra Kumar Ajay Poudyal Akash Chaurasia Online Impulsive Buying Behaviour: A Systematic Review Colombo Business Journal online impulsive buying e-commerce literature review prisma |
| title | Online Impulsive Buying Behaviour: A Systematic Review |
| title_full | Online Impulsive Buying Behaviour: A Systematic Review |
| title_fullStr | Online Impulsive Buying Behaviour: A Systematic Review |
| title_full_unstemmed | Online Impulsive Buying Behaviour: A Systematic Review |
| title_short | Online Impulsive Buying Behaviour: A Systematic Review |
| title_sort | online impulsive buying behaviour a systematic review |
| topic | online impulsive buying e-commerce literature review prisma |
| url | https://mgmt.cmb.ac.lk/cbj/wp-content/uploads/2024/12/5.-CBJ-V15I2-Online-impulsive-buying.pdf |
| work_keys_str_mv | AT shailendrakumar onlineimpulsivebuyingbehaviourasystematicreview AT ajaypoudyal onlineimpulsivebuyingbehaviourasystematicreview AT akashchaurasia onlineimpulsivebuyingbehaviourasystematicreview |