Investigating and prioritizing the factors affecting the success of e-commerce using the best and worst (BWM) technique.
Abstract The purpose of this research is to investigate and prioritize factors affecting the success of e-commerce in small and medium-sized companies in Mazandaran province. The current research is applicable in terms of purpose, and descriptive-analytical in terms of nature and method. The statist...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Business Management Association
2024-05-01
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| Series: | ارزش آفرینی در مدیریت کسب و کار |
| Subjects: | |
| Online Access: | https://www.jvcbm.ir/article_188448_98810f76e2a034464867f123a80150fb.pdf |
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