Strategic Collaborations and Diversification: Pathways to Sustainable Growth in Bali’s Tourism Village and Business Ecosystems
Tourism villages contribute significantly to Bali's economic development by promoting rural entrepreneurship. However, the sector faces challenges such as low product quality, ineffective marketing, and competition from low-cost imported products. This study explores collaboration and diversifi...
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| Format: | Article |
| Language: | English |
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Universitas Udayana
2025-04-01
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| Series: | Jurnal Kajian Bali (Journal of Bali Studies) |
| Online Access: | https://ojs.unud.ac.id/index.php/kajianbali/article/view/118502 |
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| author | Ni Made Ary Widiastini I Ketut Sida Arsa Made Aristia Prayudi Ni Luh Putu Agustini Karta |
| author_facet | Ni Made Ary Widiastini I Ketut Sida Arsa Made Aristia Prayudi Ni Luh Putu Agustini Karta |
| author_sort | Ni Made Ary Widiastini |
| collection | DOAJ |
| description | Tourism villages contribute significantly to Bali's economic development by promoting rural entrepreneurship. However, the sector faces challenges such as low product quality, ineffective marketing, and competition from low-cost imported products. This study explores collaboration and diversification strategies to ensure the economic sustainability of Bali’s village tourism and rural businesses. Data were collected through observations, questionnaires, and in-depth interviews, then analyzed using the SWOT method to assess strengths, weaknesses, opportunities, and threats. The results highlight the importance of community involvement, partnership networks, creative product development, effective marketing, and long-term business management. Findings from four villages indicate that collaboration with local industries and sustainable tourism initiatives enhances community income. To support sustainable tourism and improve community welfare, it is recommended that the government and stakeholders strengthen the promotion of local products and maximize the cultural and economic potential of villages. |
| format | Article |
| id | doaj-art-044a265668f8435a802ddd1a229bd759 |
| institution | DOAJ |
| issn | 2088-4443 2580-0698 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | Jurnal Kajian Bali (Journal of Bali Studies) |
| spelling | doaj-art-044a265668f8435a802ddd1a229bd7592025-08-20T03:17:31ZengUniversitas UdayanaJurnal Kajian Bali (Journal of Bali Studies)2088-44432580-06982025-04-0115114617210.24843/JKB.2025.v15.i01.p06118502Strategic Collaborations and Diversification: Pathways to Sustainable Growth in Bali’s Tourism Village and Business EcosystemsNi Made Ary Widiastini0I Ketut Sida Arsa1Made Aristia Prayudi2Ni Luh Putu Agustini Karta3Ganesha University of Education, IndonesiaThe Indonesian Institute of The Arts Bali, IndonesiaGanesha University of Education, IndonesiaTriatma Mulya University, IndonesiaTourism villages contribute significantly to Bali's economic development by promoting rural entrepreneurship. However, the sector faces challenges such as low product quality, ineffective marketing, and competition from low-cost imported products. This study explores collaboration and diversification strategies to ensure the economic sustainability of Bali’s village tourism and rural businesses. Data were collected through observations, questionnaires, and in-depth interviews, then analyzed using the SWOT method to assess strengths, weaknesses, opportunities, and threats. The results highlight the importance of community involvement, partnership networks, creative product development, effective marketing, and long-term business management. Findings from four villages indicate that collaboration with local industries and sustainable tourism initiatives enhances community income. To support sustainable tourism and improve community welfare, it is recommended that the government and stakeholders strengthen the promotion of local products and maximize the cultural and economic potential of villages.https://ojs.unud.ac.id/index.php/kajianbali/article/view/118502 |
| spellingShingle | Ni Made Ary Widiastini I Ketut Sida Arsa Made Aristia Prayudi Ni Luh Putu Agustini Karta Strategic Collaborations and Diversification: Pathways to Sustainable Growth in Bali’s Tourism Village and Business Ecosystems Jurnal Kajian Bali (Journal of Bali Studies) |
| title | Strategic Collaborations and Diversification: Pathways to Sustainable Growth in Bali’s Tourism Village and Business Ecosystems |
| title_full | Strategic Collaborations and Diversification: Pathways to Sustainable Growth in Bali’s Tourism Village and Business Ecosystems |
| title_fullStr | Strategic Collaborations and Diversification: Pathways to Sustainable Growth in Bali’s Tourism Village and Business Ecosystems |
| title_full_unstemmed | Strategic Collaborations and Diversification: Pathways to Sustainable Growth in Bali’s Tourism Village and Business Ecosystems |
| title_short | Strategic Collaborations and Diversification: Pathways to Sustainable Growth in Bali’s Tourism Village and Business Ecosystems |
| title_sort | strategic collaborations and diversification pathways to sustainable growth in bali s tourism village and business ecosystems |
| url | https://ojs.unud.ac.id/index.php/kajianbali/article/view/118502 |
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