Marchandisation et patrimonialisation du végétal : les critères esthétiques de la création variétale de roses coupées

The commodification and patrimonialization of nature have often been studied separately or considered as contradictory. Following research that highlights the combination of these social logics in tension, this article questions their intertwining by focusing on a seemingly innocuous ornamental plan...

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Main Authors: Mathilde Fautras, Blandine Veith
Format: Article
Language:English
Published: Société Royale Belge de Géographie and the Belgian National Committee of Geography 2022-06-01
Series:Belgeo
Subjects:
Online Access:https://journals.openedition.org/belgeo/54852
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author Mathilde Fautras
Blandine Veith
author_facet Mathilde Fautras
Blandine Veith
author_sort Mathilde Fautras
collection DOAJ
description The commodification and patrimonialization of nature have often been studied separately or considered as contradictory. Following research that highlights the combination of these social logics in tension, this article questions their intertwining by focusing on a seemingly innocuous ornamental plant : the rose intended for bouquets. The paper focuses on the process of creation, which is less studied than that of production or preservation, in order to analyse the characteristics of the new varieties, commercial objects with symbolic values and codified uses. Based on empirical data, the article shows the evolution of cut roses bred in Europe and produced in Kenya, by tracing the partial diffusion of the aesthetic of pseudo-ancient varieties. It shows how the intertwining of market and heritage logics, materialised in the aesthetics of a plant, shed light on the dynamics of a globalised production sector.
format Article
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institution OA Journals
issn 1377-2368
2294-9135
language English
publishDate 2022-06-01
publisher Société Royale Belge de Géographie and the Belgian National Committee of Geography
record_format Article
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spelling doaj-art-0446829f00714356a39d606f9eccd9ac2025-08-20T02:13:19ZengSociété Royale Belge de Géographie and the Belgian National Committee of GeographyBelgeo1377-23682294-91352022-06-01210.4000/belgeo.54852Marchandisation et patrimonialisation du végétal : les critères esthétiques de la création variétale de roses coupéesMathilde FautrasBlandine VeithThe commodification and patrimonialization of nature have often been studied separately or considered as contradictory. Following research that highlights the combination of these social logics in tension, this article questions their intertwining by focusing on a seemingly innocuous ornamental plant : the rose intended for bouquets. The paper focuses on the process of creation, which is less studied than that of production or preservation, in order to analyse the characteristics of the new varieties, commercial objects with symbolic values and codified uses. Based on empirical data, the article shows the evolution of cut roses bred in Europe and produced in Kenya, by tracing the partial diffusion of the aesthetic of pseudo-ancient varieties. It shows how the intertwining of market and heritage logics, materialised in the aesthetics of a plant, shed light on the dynamics of a globalised production sector.https://journals.openedition.org/belgeo/54852natureheritageKenyavarietiesintellectual propertybreeding
spellingShingle Mathilde Fautras
Blandine Veith
Marchandisation et patrimonialisation du végétal : les critères esthétiques de la création variétale de roses coupées
Belgeo
nature
heritage
Kenya
varieties
intellectual property
breeding
title Marchandisation et patrimonialisation du végétal : les critères esthétiques de la création variétale de roses coupées
title_full Marchandisation et patrimonialisation du végétal : les critères esthétiques de la création variétale de roses coupées
title_fullStr Marchandisation et patrimonialisation du végétal : les critères esthétiques de la création variétale de roses coupées
title_full_unstemmed Marchandisation et patrimonialisation du végétal : les critères esthétiques de la création variétale de roses coupées
title_short Marchandisation et patrimonialisation du végétal : les critères esthétiques de la création variétale de roses coupées
title_sort marchandisation et patrimonialisation du vegetal les criteres esthetiques de la creation varietale de roses coupees
topic nature
heritage
Kenya
varieties
intellectual property
breeding
url https://journals.openedition.org/belgeo/54852
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AT blandineveith marchandisationetpatrimonialisationduvegetallescriteresesthetiquesdelacreationvarietalederosescoupees