Experiential Interiors for Growth-Oriented Brands: Evaluating a Coffee Chain's Interim Concept Design
This study investigates the interplay between interior design and customer experience in shaping marketing strategies, with a specific focus on a growth-oriented coffee chain’s development of a new interior concept for future stores. The analysis is guided by the Service Opportunity Matrix (SOM), a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alanya Üniversitesi
2025-07-01
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| Series: | Proceedings of the International Conference of Contemporary Affairs in Architecture and Urbanism-ICCAUA |
| Subjects: | |
| Online Access: | https://journal.iccaua.com/jiccaua/article/view/597 |
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