Effect of Social Media Language on Students’ Intention to Engage in Academic Use Behavior at Leading Universities in Nepal
Social media plays a central role in students' daily academic activities across the globe. This study investigates how social media language influences students’ intention to engage in academic use behavior at leading universities in Nepal. Grounded in the Unified Theory of Acceptance and Use...
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| Format: | Article |
| Language: | English |
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WISE Pendidikan Indonesia
2025-06-01
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| Series: | Language, Technology, and Social Media |
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| Online Access: | https://journal.wiseedu.co.id/index.php/ltsmjournal/article/view/186 |
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| author | Gunja Sah Sajeeb Kumar Shrestha Bhoj Raj Aryal |
| author_facet | Gunja Sah Sajeeb Kumar Shrestha Bhoj Raj Aryal |
| author_sort | Gunja Sah |
| collection | DOAJ |
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Social media plays a central role in students' daily academic activities across the globe. This study investigates how social media language influences students’ intention to engage in academic use behavior at leading universities in Nepal. Grounded in the Unified Theory of Acceptance and Use of Technology (UTAUT), a structured questionnaire was distributed to 235 students from Tribhuvan University, Kathmandu University, Purbanchal University, and Pokhara University using stratified sampling. Structural Equation Modeling (SEM) was employed to analyze the data. Results reveal that performance expectancy significantly influences both behavioral intention and actual use behavior. Effort expectancy and social influence significantly affect use behavior but not behavioral intention, while facilitating conditions show no significant influence on either. Behavioral intention mediates the relationship between UTAUT constructs and use behavior. The findings highlight the importance of social media language in shaping students' academic engagement, offering practical insights for educators, policymakers, and platform developers to enhance social media’s educational utility.
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| format | Article |
| id | doaj-art-044256bb63ca445a829ac280818ad151 |
| institution | OA Journals |
| issn | 3026-7196 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | WISE Pendidikan Indonesia |
| record_format | Article |
| series | Language, Technology, and Social Media |
| spelling | doaj-art-044256bb63ca445a829ac280818ad1512025-08-20T02:33:55ZengWISE Pendidikan IndonesiaLanguage, Technology, and Social Media3026-71962025-06-013210.70211/ltsm.v3i2.186Effect of Social Media Language on Students’ Intention to Engage in Academic Use Behavior at Leading Universities in NepalGunja Sah0Sajeeb Kumar Shrestha1Bhoj Raj Aryal2Patan Multiple Campus, Patan, Tribhuvan UniversityShanker Dev Campus, Kathmandu, Tribhuvan UniversityTribhuvan University Social media plays a central role in students' daily academic activities across the globe. This study investigates how social media language influences students’ intention to engage in academic use behavior at leading universities in Nepal. Grounded in the Unified Theory of Acceptance and Use of Technology (UTAUT), a structured questionnaire was distributed to 235 students from Tribhuvan University, Kathmandu University, Purbanchal University, and Pokhara University using stratified sampling. Structural Equation Modeling (SEM) was employed to analyze the data. Results reveal that performance expectancy significantly influences both behavioral intention and actual use behavior. Effort expectancy and social influence significantly affect use behavior but not behavioral intention, while facilitating conditions show no significant influence on either. Behavioral intention mediates the relationship between UTAUT constructs and use behavior. The findings highlight the importance of social media language in shaping students' academic engagement, offering practical insights for educators, policymakers, and platform developers to enhance social media’s educational utility. https://journal.wiseedu.co.id/index.php/ltsmjournal/article/view/186Academic Use BehaviourBehavioral IntentionNepalese leading universitiesSocial media languageUTAUT Model |
| spellingShingle | Gunja Sah Sajeeb Kumar Shrestha Bhoj Raj Aryal Effect of Social Media Language on Students’ Intention to Engage in Academic Use Behavior at Leading Universities in Nepal Language, Technology, and Social Media Academic Use Behaviour Behavioral Intention Nepalese leading universities Social media language UTAUT Model |
| title | Effect of Social Media Language on Students’ Intention to Engage in Academic Use Behavior at Leading Universities in Nepal |
| title_full | Effect of Social Media Language on Students’ Intention to Engage in Academic Use Behavior at Leading Universities in Nepal |
| title_fullStr | Effect of Social Media Language on Students’ Intention to Engage in Academic Use Behavior at Leading Universities in Nepal |
| title_full_unstemmed | Effect of Social Media Language on Students’ Intention to Engage in Academic Use Behavior at Leading Universities in Nepal |
| title_short | Effect of Social Media Language on Students’ Intention to Engage in Academic Use Behavior at Leading Universities in Nepal |
| title_sort | effect of social media language on students intention to engage in academic use behavior at leading universities in nepal |
| topic | Academic Use Behaviour Behavioral Intention Nepalese leading universities Social media language UTAUT Model |
| url | https://journal.wiseedu.co.id/index.php/ltsmjournal/article/view/186 |
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