Brand Portfolio Influences on Vertical Brand Extension Evaluations

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Bibliographic Details
Main Author:	Michael Musante
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2008-01-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1964/im_en_2007_04_Musante.pdf
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