Factor Analysis of The Influence of Promotions, Product Quality, Service Quality, Brand Awareness, And Communication on Purchase Interest in Food Catering Businesses
Sakinah Tegal Restaurant is a catering business that has experienced unstable revenue over the past 10 months. Several factors, such as promotion, product quality, service quality, brand awareness, and communication, affect consumer purchase intention. This study aims to evaluate the effect of these...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Negeri Sultan Syarif Kasim
2024-09-01
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| Series: | Jurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri |
| Online Access: | https://ejournal.uin-suska.ac.id/index.php/jti/article/view/30732 |
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