Factor Analysis of The Influence of Promotions, Product Quality, Service Quality, Brand Awareness, And Communication on Purchase Interest in Food Catering Businesses

Factor Analysis of The Influence of Promotions, Product Quality, Service Quality, Brand Awareness, And Communication on Purchase Interest in Food Catering Businesses

Sakinah Tegal Restaurant is a catering business that has experienced unstable revenue over the past 10 months. Several factors, such as promotion, product quality, service quality, brand awareness, and communication, affect consumer purchase intention. This study aims to evaluate the effect of these...

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Bibliographic Details
Main Authors: Salma Dzikriyah Zulfaa, Tiara Verita Yastica, Sheila Amalia Salma
Format: Article
Language:Indonesian
Published: Universitas Islam Negeri Sultan Syarif Kasim 2024-09-01
Series:Jurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri
Online Access:https://ejournal.uin-suska.ac.id/index.php/jti/article/view/30732
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