Trust in Generative AI Tools: A Comparative Study of Higher Education Students, Teachers, and Researchers

Generative AI (GenAI) tools, including ChatGPT, Microsoft Copilot, and Google Gemini, are rapidly reshaping higher education by transforming how students, educators, and researchers engage with learning, teaching, and academic work. Despite their growing presence, the adoption of GenAI remains incon...

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Main Authors: Elena Đerić, Domagoj Frank, Marin Milković
Format: Article
Language:English
Published: MDPI AG 2025-07-01
Series:Information
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Online Access:https://www.mdpi.com/2078-2489/16/7/622
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author Elena Đerić
Domagoj Frank
Marin Milković
author_facet Elena Đerić
Domagoj Frank
Marin Milković
author_sort Elena Đerić
collection DOAJ
description Generative AI (GenAI) tools, including ChatGPT, Microsoft Copilot, and Google Gemini, are rapidly reshaping higher education by transforming how students, educators, and researchers engage with learning, teaching, and academic work. Despite their growing presence, the adoption of GenAI remains inconsistent, largely due to the absence of universal guidelines and trust-related concerns. This study examines how trust, defined across three key dimensions (accuracy and relevance, privacy protection, and nonmaliciousness), influences the adoption and use of GenAI tools in academic environments. Using survey data from 823 participants across different academic roles, this study employs multiple regression analysis to explore the relationship between trust, user characteristics, and behavioral intention. The results reveal that trust is primarily experience-driven. Frequency of use, duration of use, and self-assessed proficiency significantly predict trust, whereas demographic factors, such as gender and academic role, have no significant influence. Furthermore, trust emerges as a strong predictor of behavioral intention to adopt GenAI tools. These findings reinforce trust calibration theory and extend the UTAUT2 framework to the context of GenAI in education. This study highlights that fostering appropriate trust through transparent policies, privacy safeguards, and practical training is critical for enabling responsible, ethical, and effective integration of GenAI into higher education.
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spelling doaj-art-03f2571d307c411e954bd0d2b89288f42025-08-20T03:08:01ZengMDPI AGInformation2078-24892025-07-0116762210.3390/info16070622Trust in Generative AI Tools: A Comparative Study of Higher Education Students, Teachers, and ResearchersElena Đerić0Domagoj Frank1Marin Milković2Information and Communications Science—Postgraduate Program, University North, 48000 Koprivnica, CroatiaDepartment of Computer Science and Informatics, University North, 48000 Koprivnica, CroatiaDepartment of Multimedia, University North, 48000 Koprivnica, CroatiaGenerative AI (GenAI) tools, including ChatGPT, Microsoft Copilot, and Google Gemini, are rapidly reshaping higher education by transforming how students, educators, and researchers engage with learning, teaching, and academic work. Despite their growing presence, the adoption of GenAI remains inconsistent, largely due to the absence of universal guidelines and trust-related concerns. This study examines how trust, defined across three key dimensions (accuracy and relevance, privacy protection, and nonmaliciousness), influences the adoption and use of GenAI tools in academic environments. Using survey data from 823 participants across different academic roles, this study employs multiple regression analysis to explore the relationship between trust, user characteristics, and behavioral intention. The results reveal that trust is primarily experience-driven. Frequency of use, duration of use, and self-assessed proficiency significantly predict trust, whereas demographic factors, such as gender and academic role, have no significant influence. Furthermore, trust emerges as a strong predictor of behavioral intention to adopt GenAI tools. These findings reinforce trust calibration theory and extend the UTAUT2 framework to the context of GenAI in education. This study highlights that fostering appropriate trust through transparent policies, privacy safeguards, and practical training is critical for enabling responsible, ethical, and effective integration of GenAI into higher education.https://www.mdpi.com/2078-2489/16/7/622generative artificial intelligencegenerative AI toolshigher educationuser trusttrust in AItechnology adoption
spellingShingle Elena Đerić
Domagoj Frank
Marin Milković
Trust in Generative AI Tools: A Comparative Study of Higher Education Students, Teachers, and Researchers
Information
generative artificial intelligence
generative AI tools
higher education
user trust
trust in AI
technology adoption
title Trust in Generative AI Tools: A Comparative Study of Higher Education Students, Teachers, and Researchers
title_full Trust in Generative AI Tools: A Comparative Study of Higher Education Students, Teachers, and Researchers
title_fullStr Trust in Generative AI Tools: A Comparative Study of Higher Education Students, Teachers, and Researchers
title_full_unstemmed Trust in Generative AI Tools: A Comparative Study of Higher Education Students, Teachers, and Researchers
title_short Trust in Generative AI Tools: A Comparative Study of Higher Education Students, Teachers, and Researchers
title_sort trust in generative ai tools a comparative study of higher education students teachers and researchers
topic generative artificial intelligence
generative AI tools
higher education
user trust
trust in AI
technology adoption
url https://www.mdpi.com/2078-2489/16/7/622
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AT marinmilkovic trustingenerativeaitoolsacomparativestudyofhighereducationstudentsteachersandresearchers