Gen AI – Gen Z: understanding Gen Z’s emotional responses and brand experiences with Gen AI-driven, hyper-personalized advertising

Gen AI – Gen Z: understanding Gen Z’s emotional responses and brand experiences with Gen AI-driven, hyper-personalized advertising

IntroductionGen Z, a tech-savvy consumer group, has highly evolved in its approach to new-age advertising. The rise of Generative Artificial Intelligence (Gen AI) has revolutionized advertising by enabling hyper-personalized content, making it essential to understand its influence on Generation Z (G...

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Bibliographic Details
Main Authors: Rupa Peter, Veni Roshith, Sheethal Lawrence, Arthi Efcibha Mona, Kodhai B. Narayanan, Fathima Yusaira
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Communication
Subjects:
Gen AI advertisements
hyper-personalization
emotional responses
brand interaction
brand engagement
brand connection
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1554551/full
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