TYPOLOGYCAL VARIETIES OF STRATEGIES IN SOCIAL MEDIA
An analytical review of Ukrainian and foreign literature on the study of manipulative technologies (strategies and tools) in social media was carried out. Observations are summarized and systematized by research objects and problems. The variety of communicative strategies observable in today’s soc...
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| Format: | Article |
| Language: | English |
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Borys Grinchenko Kyiv Metropolitan University
2024-12-01
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| Series: | Інтегровані комунікації |
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| Online Access: | https://intcom.kubg.edu.ua/index.php/journal/article/view/336 |
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| _version_ | 1841554602951966720 |
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| author | Victoria Ivashchenko Mykhailo Hryshyn |
| author_facet | Victoria Ivashchenko Mykhailo Hryshyn |
| author_sort | Victoria Ivashchenko |
| collection | DOAJ |
| description | An analytical review of Ukrainian and foreign literature on the study of manipulative technologies (strategies and tools) in social media was carried out. Observations are summarized and systematized by research objects and problems.
The variety of communicative strategies observable in today’s social media underscores the relevance of the chosen problem, particularly the distinction between "manipulative strategies"and "anti-manipulation strategies". This paper partially examines concepts such as "manipulative technologies", "manipulative strategies", "manipulation subject", "manipulation object", and "manipulation tools". It was found that the concepts of "anti-manipulation" and "anti-manipulation strategy" in the communicative aspect have not yet been developed in scientific works.
Using an information search method, the study selected relevant scientific literature focused onmanipulative strategies (1) and anti-manipulation strategies (2), in particular in social media. Through problem analysis, the main types of these strategies were identified. The descriptive method allowed for a detailed exploration of their characteristics. Given the military-political context, the paper analyzes key varieties of strategies: (1) disinformation strategies, propaganda strategies that create alternative realities, information operation strategies utilizing bots, doxing strategies, strategies for factual manipulation, ideological polarization strategies, and strategies that evade the truth and distort information, strategy "neglect, distort, distract, discourage"; (2) strategies for countering disinformation (strategy of technological solutions, development of media literacy, state and international initiatives), strategy of information security.
In conclusion, it is noted that manipulative technologies encompass a wide range of strategies, while the strategies of countering manipulations still require further theoretical development typological classification. |
| format | Article |
| id | doaj-art-039930c0384c403f9491691e2053ecb0 |
| institution | Kabale University |
| issn | 2524-2652 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Borys Grinchenko Kyiv Metropolitan University |
| record_format | Article |
| series | Інтегровані комунікації |
| spelling | doaj-art-039930c0384c403f9491691e2053ecb02025-01-08T12:06:44ZengBorys Grinchenko Kyiv Metropolitan UniversityІнтегровані комунікації2524-26522024-12-012 (18)1526https://doi.org/10.28925/2524-2644.2024.182TYPOLOGYCAL VARIETIES OF STRATEGIES IN SOCIAL MEDIAVictoria Ivashchenko0https://orcid.org/0000-0002-8044-4116Mykhailo Hryshyn1https://orcid.org/0009-0008-5749-6058Borys Grinchenko Kyiv Metropolitan UniversityBorys Grinchenko Kyiv Metropolitan UniversityAn analytical review of Ukrainian and foreign literature on the study of manipulative technologies (strategies and tools) in social media was carried out. Observations are summarized and systematized by research objects and problems. The variety of communicative strategies observable in today’s social media underscores the relevance of the chosen problem, particularly the distinction between "manipulative strategies"and "anti-manipulation strategies". This paper partially examines concepts such as "manipulative technologies", "manipulative strategies", "manipulation subject", "manipulation object", and "manipulation tools". It was found that the concepts of "anti-manipulation" and "anti-manipulation strategy" in the communicative aspect have not yet been developed in scientific works. Using an information search method, the study selected relevant scientific literature focused onmanipulative strategies (1) and anti-manipulation strategies (2), in particular in social media. Through problem analysis, the main types of these strategies were identified. The descriptive method allowed for a detailed exploration of their characteristics. Given the military-political context, the paper analyzes key varieties of strategies: (1) disinformation strategies, propaganda strategies that create alternative realities, information operation strategies utilizing bots, doxing strategies, strategies for factual manipulation, ideological polarization strategies, and strategies that evade the truth and distort information, strategy "neglect, distort, distract, discourage"; (2) strategies for countering disinformation (strategy of technological solutions, development of media literacy, state and international initiatives), strategy of information security. In conclusion, it is noted that manipulative technologies encompass a wide range of strategies, while the strategies of countering manipulations still require further theoretical development typological classification.https://intcom.kubg.edu.ua/index.php/journal/article/view/336social mediamanipulative technologiesmanipulative strategiesanti-manipulation strategies |
| spellingShingle | Victoria Ivashchenko Mykhailo Hryshyn TYPOLOGYCAL VARIETIES OF STRATEGIES IN SOCIAL MEDIA Інтегровані комунікації social media manipulative technologies manipulative strategies anti-manipulation strategies |
| title | TYPOLOGYCAL VARIETIES OF STRATEGIES IN SOCIAL MEDIA |
| title_full | TYPOLOGYCAL VARIETIES OF STRATEGIES IN SOCIAL MEDIA |
| title_fullStr | TYPOLOGYCAL VARIETIES OF STRATEGIES IN SOCIAL MEDIA |
| title_full_unstemmed | TYPOLOGYCAL VARIETIES OF STRATEGIES IN SOCIAL MEDIA |
| title_short | TYPOLOGYCAL VARIETIES OF STRATEGIES IN SOCIAL MEDIA |
| title_sort | typologycal varieties of strategies in social media |
| topic | social media manipulative technologies manipulative strategies anti-manipulation strategies |
| url | https://intcom.kubg.edu.ua/index.php/journal/article/view/336 |
| work_keys_str_mv | AT victoriaivashchenko typologycalvarietiesofstrategiesinsocialmedia AT mykhailohryshyn typologycalvarietiesofstrategiesinsocialmedia |