The role of Pharmaceutical Marketing in Prescribing Decisions in a Developing Country: A Comprehensive Study Exploiting Theory of Planned Behaviour
Background: Prescription medicines have become a major component of health systems in both developed and developing countries contributing to, may be, more than half of the total health care expenditure in the developing countries. Although literature directly attributing rise in medicines expenditu...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Pusat Pengembangan Teknologi Informasi Dan Jurnal Universitas Muhammadiyah Palu
2024-11-01
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| Series: | Journal of Public Health and Pharmacy |
| Subjects: | |
| Online Access: | https://jurnal.unismuhpalu.ac.id/index.php/jphp/article/view/5860 |
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