The role of Pharmaceutical Marketing in Prescribing Decisions in a Developing Country: A Comprehensive Study Exploiting Theory of Planned Behaviour

The role of Pharmaceutical Marketing in Prescribing Decisions in a Developing Country: A Comprehensive Study Exploiting Theory of Planned Behaviour

Background: Prescription medicines have become a major component of health systems in both developed and developing countries contributing to, may be, more than half of the total health care expenditure in the developing countries. Although literature directly attributing rise in medicines expenditu...

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Bibliographic Details
Main Authors: Mahmoud Al-Areefi, Mohamed Izham Mohamed Ibrahim, Abubakr Abdelraouf Alfadl
Format: Article
Language:English
Published: Pusat Pengembangan Teknologi Informasi Dan Jurnal Universitas Muhammadiyah Palu 2024-11-01
Series:Journal of Public Health and Pharmacy
Subjects:
drugs
medical representatives
physicians
prescribing decision
promotion
yemen
Online Access:https://jurnal.unismuhpalu.ac.id/index.php/jphp/article/view/5860
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