“Finally, Me Time!”: Korean Middle-Aged Women’s Platform Practices
This work builds on the legacy of feminist reception studies by expanding the research focus from mass media to digital platforms, particularly YouTube, and from media use to the practices of consuming and engaging with media in the context of Korean middle-aged women. The research also integrates H...
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| Format: | Article |
| Language: | English |
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Cogitatio
2025-01-01
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| Series: | Media and Communication |
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| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/8746 |
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| author | Eujong Kim Yeran Kim |
| author_facet | Eujong Kim Yeran Kim |
| author_sort | Eujong Kim |
| collection | DOAJ |
| description | This work builds on the legacy of feminist reception studies by expanding the research focus from mass media to digital platforms, particularly YouTube, and from media use to the practices of consuming and engaging with media in the context of Korean middle-aged women. The research also integrates Hartmut Rosa’s theory of resonance with the digital media environment: It suggests that while Rosa may reject digital technology in his view of resonance, digital technology, or YouTube in this case, can contribute to enhancing resonance, but only depending on how people practice it. Furthermore, our analysis highlights the importance of middle-aged women, who are not merely viewers, but rather active participants within the burgeoning YouTube scene. Lastly, we expand the current understanding of how audience groups may potentially exert agency, moving beyond the ideological binaries of submission versus resistance in the process of interpreting media texts. Our emphasis lies in the creativity embedded in Korean middle-aged women’s platform practices within their daily lives. This process is fuelled by a deep desire and will to find resonance with themselves, others, and the world. |
| format | Article |
| id | doaj-art-0365fa0910a14bdb8afc69eb01696e6a |
| institution | DOAJ |
| issn | 2183-2439 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Cogitatio |
| record_format | Article |
| series | Media and Communication |
| spelling | doaj-art-0365fa0910a14bdb8afc69eb01696e6a2025-08-20T03:16:35ZengCogitatioMedia and Communication2183-24392025-01-0113010.17645/mac.87463795“Finally, Me Time!”: Korean Middle-Aged Women’s Platform PracticesEujong Kim0Yeran Kim1Content Strategy Team, Munhwa Broadcasting Corporation, Republic of KoreaKwangwoon University, Republic of KoreaThis work builds on the legacy of feminist reception studies by expanding the research focus from mass media to digital platforms, particularly YouTube, and from media use to the practices of consuming and engaging with media in the context of Korean middle-aged women. The research also integrates Hartmut Rosa’s theory of resonance with the digital media environment: It suggests that while Rosa may reject digital technology in his view of resonance, digital technology, or YouTube in this case, can contribute to enhancing resonance, but only depending on how people practice it. Furthermore, our analysis highlights the importance of middle-aged women, who are not merely viewers, but rather active participants within the burgeoning YouTube scene. Lastly, we expand the current understanding of how audience groups may potentially exert agency, moving beyond the ideological binaries of submission versus resistance in the process of interpreting media texts. Our emphasis lies in the creativity embedded in Korean middle-aged women’s platform practices within their daily lives. This process is fuelled by a deep desire and will to find resonance with themselves, others, and the world.https://www.cogitatiopress.com/mediaandcommunication/article/view/8746digital platformsfeminist reception studiesmiddle-aged womenresonancesouth koreayoutube |
| spellingShingle | Eujong Kim Yeran Kim “Finally, Me Time!”: Korean Middle-Aged Women’s Platform Practices Media and Communication digital platforms feminist reception studies middle-aged women resonance south korea youtube |
| title | “Finally, Me Time!”: Korean Middle-Aged Women’s Platform Practices |
| title_full | “Finally, Me Time!”: Korean Middle-Aged Women’s Platform Practices |
| title_fullStr | “Finally, Me Time!”: Korean Middle-Aged Women’s Platform Practices |
| title_full_unstemmed | “Finally, Me Time!”: Korean Middle-Aged Women’s Platform Practices |
| title_short | “Finally, Me Time!”: Korean Middle-Aged Women’s Platform Practices |
| title_sort | finally me time korean middle aged women s platform practices |
| topic | digital platforms feminist reception studies middle-aged women resonance south korea youtube |
| url | https://www.cogitatiopress.com/mediaandcommunication/article/view/8746 |
| work_keys_str_mv | AT eujongkim finallymetimekoreanmiddleagedwomensplatformpractices AT yerankim finallymetimekoreanmiddleagedwomensplatformpractices |