A study of factors affecting attitudes after visiting eco-tourism destination Don Hoi Lot, Samut Songkhram

This research aims to study the factors influencing post-visit attitudes towards ecotourism destinations. A quantitative research approach was employed, involving the distribution of structured questionnaires to a sample of 401 tourists and visitors at a designated ecotourism site. The sample was se...

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Main Author: Rumpapak Luekveerawattana
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Social Sciences
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2024.2423858
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author Rumpapak Luekveerawattana
author_facet Rumpapak Luekveerawattana
author_sort Rumpapak Luekveerawattana
collection DOAJ
description This research aims to study the factors influencing post-visit attitudes towards ecotourism destinations. A quantitative research approach was employed, involving the distribution of structured questionnaires to a sample of 401 tourists and visitors at a designated ecotourism site. The sample was selected using systematic sampling to ensure representativeness. The questionnaire was carefully designed and pre-tested, achieving a high-reliability score with a Cronbach’s alpha coefficient of 0.85, indicating internal consistency. The data were analyzed using descriptive statistics, including frequencies, percentages, means, and standard deviations. Furthermore, path analysis was employed for hypothesis testing to determine the relationships between key variables. This comprehensive analysis identified spatial (X1) and participation factors (X4) as the primary influencers of post-visit attitudes at the ecotourism destination.
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series Cogent Social Sciences
spelling doaj-art-0362a9e3e08f47a4a60f2172f5fb1dc42025-08-20T03:44:11ZengTaylor & Francis GroupCogent Social Sciences2331-18862024-12-0110110.1080/23311886.2024.2423858A study of factors affecting attitudes after visiting eco-tourism destination Don Hoi Lot, Samut SongkhramRumpapak Luekveerawattana0Department of Management Science, Suan Sunandha Rajabhat University, Bangkok, ThailandThis research aims to study the factors influencing post-visit attitudes towards ecotourism destinations. A quantitative research approach was employed, involving the distribution of structured questionnaires to a sample of 401 tourists and visitors at a designated ecotourism site. The sample was selected using systematic sampling to ensure representativeness. The questionnaire was carefully designed and pre-tested, achieving a high-reliability score with a Cronbach’s alpha coefficient of 0.85, indicating internal consistency. The data were analyzed using descriptive statistics, including frequencies, percentages, means, and standard deviations. Furthermore, path analysis was employed for hypothesis testing to determine the relationships between key variables. This comprehensive analysis identified spatial (X1) and participation factors (X4) as the primary influencers of post-visit attitudes at the ecotourism destination.https://www.tandfonline.com/doi/10.1080/23311886.2024.2423858Factorsaffectingpost-visit attitudesdestinationEco-TourismHospitality
spellingShingle Rumpapak Luekveerawattana
A study of factors affecting attitudes after visiting eco-tourism destination Don Hoi Lot, Samut Songkhram
Cogent Social Sciences
Factors
affecting
post-visit attitudes
destination
Eco-Tourism
Hospitality
title A study of factors affecting attitudes after visiting eco-tourism destination Don Hoi Lot, Samut Songkhram
title_full A study of factors affecting attitudes after visiting eco-tourism destination Don Hoi Lot, Samut Songkhram
title_fullStr A study of factors affecting attitudes after visiting eco-tourism destination Don Hoi Lot, Samut Songkhram
title_full_unstemmed A study of factors affecting attitudes after visiting eco-tourism destination Don Hoi Lot, Samut Songkhram
title_short A study of factors affecting attitudes after visiting eco-tourism destination Don Hoi Lot, Samut Songkhram
title_sort study of factors affecting attitudes after visiting eco tourism destination don hoi lot samut songkhram
topic Factors
affecting
post-visit attitudes
destination
Eco-Tourism
Hospitality
url https://www.tandfonline.com/doi/10.1080/23311886.2024.2423858
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