Ajvar in Focus on Branding Based on Consumer Habits
The aim of this study is to identify guidelines for the branding of the Serbian product "Ajvar" based on research on consumer attitudes and habits. Methodologically, the research was conducted by surveying 186 respondents from Serbia and interviewing the manufacturer. A SWOT analysis...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University Business Academy, Faculty of Economics and Engineering Management, Novi Sad, Serbia
2025-02-01
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| Series: | Journal of Agronomy, Technology and Engineering Management |
| Online Access: | https://www.fimek.edu.rs/downloads/casopisi/jatem/issue/v8_1/14_(14)_J_Agron_Technol_Eng_Manag_2025_8(1)_1437-1447._httpsdoi.org10.55817RETB8837.pdf |
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