THE IMPACT OF PRODUCT AND PROCESS INNOVATION AND TECHNOLOGICAL DIMENSIONS ON THE SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURING COMPANIES

THE IMPACT OF PRODUCT AND PROCESS INNOVATION AND TECHNOLOGICAL DIMENSIONS ON THE SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURING COMPANIES

This study investigates the impact of product, process, and technological innovations on the sustainable competitive advantage of manufacturing companies. An empirical survey was conducted on a sample of 252 employees. The results reveal that product innovation positively influences market share an...

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Bibliographic Details
Main Authors: Dragana Vuković, Ana Dukić, Ana Urošević, Božo Ilić
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2025-03-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
product innovation
process innovation
technological innovation
sustainable competitive advantage
Online Access:https://ea.bg.ac.rs/index.php/EA/article/view/2418
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