THE IMPACT OF PRODUCT AND PROCESS INNOVATION AND TECHNOLOGICAL DIMENSIONS ON THE SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURING COMPANIES
This study investigates the impact of product, process, and technological innovations on the sustainable competitive advantage of manufacturing companies. An empirical survey was conducted on a sample of 252 employees. The results reveal that product innovation positively influences market share an...
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| Format: | Article |
| Language: | English |
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Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2025-03-01
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| Series: | Ekonomika Poljoprivrede (1979) |
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| Online Access: | https://ea.bg.ac.rs/index.php/EA/article/view/2418 |
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| _version_ | 1850276118038315008 |
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| author | Dragana Vuković Ana Dukić Ana Urošević Božo Ilić |
| author_facet | Dragana Vuković Ana Dukić Ana Urošević Božo Ilić |
| author_sort | Dragana Vuković |
| collection | DOAJ |
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This study investigates the impact of product, process, and technological innovations on the sustainable competitive advantage of manufacturing companies. An empirical survey was conducted on a sample of 252 employees. The results reveal that product innovation positively influences market share and customer loyalty, while process innovation enhances cost efficiency and operational effectiveness. Moreover, the technological dimension not only directly contributes to competitive advantage but also moderates the relationship between product and process innovations, amplifying their beneficial effects. These findings underscore the strategic importance of investing in technological advancements to maximize the impact of product and process innovations. The study provides valuable insights into the synergistic effect of these innovations, offering practical implications for managers aiming to strengthen competitive positioning. By integrating technological advancements with product and process innovation strategies, companies can achieve long-term sustainability and economic success. The research contributes to the existing body of knowledge by demonstrating the moderating role of the technological dimension in fostering sustainable competitive advantage.
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| format | Article |
| id | doaj-art-03161d268a134ca086e4eeac14677ae2 |
| institution | OA Journals |
| issn | 0352-3462 2334-8453 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt |
| record_format | Article |
| series | Ekonomika Poljoprivrede (1979) |
| spelling | doaj-art-03161d268a134ca086e4eeac14677ae22025-08-20T01:50:25ZengNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, BukureštEkonomika Poljoprivrede (1979)0352-34622334-84532025-03-0172110.59267/ekoPolj2501241VTHE IMPACT OF PRODUCT AND PROCESS INNOVATION AND TECHNOLOGICAL DIMENSIONS ON THE SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURING COMPANIESDragana Vuković0Ana Dukić1Ana Urošević2Božo Ilić3Academy of Vocational Studies Šumadija, Department Aranđelovac, Aranđelovac, SerbiaAcademy of Vocational Studies Šumadija, Department Aranđelovac, Aranđelovac, SerbiaAcademy of Vocational Studies Šumadija, Department Aranđelovac, Aranđelovac, Serbia Academy of Vocational Studies Šumadija, Department Aranđelovac, Aranđelovac, Serbia This study investigates the impact of product, process, and technological innovations on the sustainable competitive advantage of manufacturing companies. An empirical survey was conducted on a sample of 252 employees. The results reveal that product innovation positively influences market share and customer loyalty, while process innovation enhances cost efficiency and operational effectiveness. Moreover, the technological dimension not only directly contributes to competitive advantage but also moderates the relationship between product and process innovations, amplifying their beneficial effects. These findings underscore the strategic importance of investing in technological advancements to maximize the impact of product and process innovations. The study provides valuable insights into the synergistic effect of these innovations, offering practical implications for managers aiming to strengthen competitive positioning. By integrating technological advancements with product and process innovation strategies, companies can achieve long-term sustainability and economic success. The research contributes to the existing body of knowledge by demonstrating the moderating role of the technological dimension in fostering sustainable competitive advantage. https://ea.bg.ac.rs/index.php/EA/article/view/2418product innovationprocess innovationtechnological innovationsustainable competitive advantage |
| spellingShingle | Dragana Vuković Ana Dukić Ana Urošević Božo Ilić THE IMPACT OF PRODUCT AND PROCESS INNOVATION AND TECHNOLOGICAL DIMENSIONS ON THE SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURING COMPANIES Ekonomika Poljoprivrede (1979) product innovation process innovation technological innovation sustainable competitive advantage |
| title | THE IMPACT OF PRODUCT AND PROCESS INNOVATION AND TECHNOLOGICAL DIMENSIONS ON THE SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURING COMPANIES |
| title_full | THE IMPACT OF PRODUCT AND PROCESS INNOVATION AND TECHNOLOGICAL DIMENSIONS ON THE SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURING COMPANIES |
| title_fullStr | THE IMPACT OF PRODUCT AND PROCESS INNOVATION AND TECHNOLOGICAL DIMENSIONS ON THE SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURING COMPANIES |
| title_full_unstemmed | THE IMPACT OF PRODUCT AND PROCESS INNOVATION AND TECHNOLOGICAL DIMENSIONS ON THE SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURING COMPANIES |
| title_short | THE IMPACT OF PRODUCT AND PROCESS INNOVATION AND TECHNOLOGICAL DIMENSIONS ON THE SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURING COMPANIES |
| title_sort | impact of product and process innovation and technological dimensions on the sustainable competitive advantage of manufacturing companies |
| topic | product innovation process innovation technological innovation sustainable competitive advantage |
| url | https://ea.bg.ac.rs/index.php/EA/article/view/2418 |
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