Training on Social Media Utilisation in Business Innovation for Legok Village Culinary MSMEs
In the digital age, the role of social media in business innovation cannot be underestimated. Micro, Small, and Medium Enterprises (MSMEs) are crucial in driving economies, and their success significantly impacts local communities. However, the MSMEs Culinary in Legok faces tough competition from s...
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| Format: | Article |
| Language: | Indonesian |
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Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas
2024-03-01
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| Series: | Warta Pengabdian Andalas |
| Online Access: | https://wartaandalas.lppm.unand.ac.id/index.php/jwa/article/view/929 |
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| _version_ | 1850197025481555968 |
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| author | Cynthia Sari Dewi Melissa Indah Fianty Fahmy Rinanda Saputri |
| author_facet | Cynthia Sari Dewi Melissa Indah Fianty Fahmy Rinanda Saputri |
| author_sort | Cynthia Sari Dewi |
| collection | DOAJ |
| description |
In the digital age, the role of social media in business innovation cannot be underestimated. Micro, Small, and Medium Enterprises (MSMEs) are crucial in driving economies, and their success significantly impacts local communities. However, the MSMEs Culinary in Legok faces tough competition from similar businesses that need help introducing their products or services. Therefore, with the training on social media for business innovation, MSMEs culinary in Legok Village can promote their products or services and reach a broader audience by producing social media content with relevant themes and concepts. This activity was conducted at Multimedia Nusantara University, Scientia Boulevard Gading Street, Curug Sangereng, Serpong, Tangerang Regency, Banten.
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| format | Article |
| id | doaj-art-03069db09da440daaa9a76142704034a |
| institution | OA Journals |
| issn | 0854-655X 2797-1600 |
| language | Indonesian |
| publishDate | 2024-03-01 |
| publisher | Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas |
| record_format | Article |
| series | Warta Pengabdian Andalas |
| spelling | doaj-art-03069db09da440daaa9a76142704034a2025-08-20T02:13:16ZindLembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas AndalasWarta Pengabdian Andalas0854-655X2797-16002024-03-0131110.25077/jwa.31.1.7-15.2024929Training on Social Media Utilisation in Business Innovation for Legok Village Culinary MSMEsCynthia Sari DewiMelissa Indah FiantyFahmy Rinanda Saputri In the digital age, the role of social media in business innovation cannot be underestimated. Micro, Small, and Medium Enterprises (MSMEs) are crucial in driving economies, and their success significantly impacts local communities. However, the MSMEs Culinary in Legok faces tough competition from similar businesses that need help introducing their products or services. Therefore, with the training on social media for business innovation, MSMEs culinary in Legok Village can promote their products or services and reach a broader audience by producing social media content with relevant themes and concepts. This activity was conducted at Multimedia Nusantara University, Scientia Boulevard Gading Street, Curug Sangereng, Serpong, Tangerang Regency, Banten. https://wartaandalas.lppm.unand.ac.id/index.php/jwa/article/view/929 |
| spellingShingle | Cynthia Sari Dewi Melissa Indah Fianty Fahmy Rinanda Saputri Training on Social Media Utilisation in Business Innovation for Legok Village Culinary MSMEs Warta Pengabdian Andalas |
| title | Training on Social Media Utilisation in Business Innovation for Legok Village Culinary MSMEs |
| title_full | Training on Social Media Utilisation in Business Innovation for Legok Village Culinary MSMEs |
| title_fullStr | Training on Social Media Utilisation in Business Innovation for Legok Village Culinary MSMEs |
| title_full_unstemmed | Training on Social Media Utilisation in Business Innovation for Legok Village Culinary MSMEs |
| title_short | Training on Social Media Utilisation in Business Innovation for Legok Village Culinary MSMEs |
| title_sort | training on social media utilisation in business innovation for legok village culinary msmes |
| url | https://wartaandalas.lppm.unand.ac.id/index.php/jwa/article/view/929 |
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