The Effort to Create Customer Engagement on Customer E_Banking (Empirical Studies on Bank BNI Regional Semarang)
This study focused on testing the effect of variable customer value, support systems and knowledge of the customer's products to customer satisfaction and its impact on customer engagement. This study selects the object user's e-banking customers of Bank BNI Regional Semarang. The number o...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Negeri Semarang
2016-12-01
|
| Series: | Jurnal Dinamika Manajemen |
| Subjects: | |
| Online Access: | https://journal.unnes.ac.id/nju/index.php/jdm/article/view/8202 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849704465208180736 |
|---|---|
| author | Alimuddin Rizal Rivai Wahyudi Wahyudi |
| author_facet | Alimuddin Rizal Rivai Wahyudi Wahyudi |
| author_sort | Alimuddin Rizal Rivai |
| collection | DOAJ |
| description | This study focused on testing the effect of variable customer value, support systems and knowledge of the customer's products to customer satisfaction and its impact on customer engagement. This study selects the object user's e-banking customers of Bank BNI Regional Semarang. The number of samples in this study of 100 respondents, using purposive sampling technique sampling. Processing data using SPSS version 16.0. Based on a statistical test using linear regression approach, then of seven hypothesis there are two hypotheses were rejected. The hypothesis is rejected is the influence of customer value on customer engagement, and support systems to customer engagement. While five other hypotheses, namely: the influence of the customer value, support systems, knowledge products to the satisfaction of the customer, as well as the effect of product knowledge and customer satisfaction on customer involvement is proven. Based on the results of this study, it can be concluded that to build customer engagement should be created customer satisfaction. While such satisfaction can be created through providing better customer value, the support system is up to date and easy, and provides knowledge products to customers continuously and thoroughly. |
| format | Article |
| id | doaj-art-02f0a530877b462ba0e9a2d315e7d69b |
| institution | DOAJ |
| issn | 2086-0668 2337-5434 |
| language | English |
| publishDate | 2016-12-01 |
| publisher | Universitas Negeri Semarang |
| record_format | Article |
| series | Jurnal Dinamika Manajemen |
| spelling | doaj-art-02f0a530877b462ba0e9a2d315e7d69b2025-08-20T03:16:46ZengUniversitas Negeri SemarangJurnal Dinamika Manajemen2086-06682337-54342016-12-017219120510.15294/jdm.v7i2.82025312The Effort to Create Customer Engagement on Customer E_Banking (Empirical Studies on Bank BNI Regional Semarang)Alimuddin Rizal Rivai0Wahyudi Wahyudi1Faculty of Economics and Bussines, Universitas Stikubank (UNISBANK), Semarang, Indonesia1BANK BNI Regional Semarang (Central Java and DIY), IndonesiaThis study focused on testing the effect of variable customer value, support systems and knowledge of the customer's products to customer satisfaction and its impact on customer engagement. This study selects the object user's e-banking customers of Bank BNI Regional Semarang. The number of samples in this study of 100 respondents, using purposive sampling technique sampling. Processing data using SPSS version 16.0. Based on a statistical test using linear regression approach, then of seven hypothesis there are two hypotheses were rejected. The hypothesis is rejected is the influence of customer value on customer engagement, and support systems to customer engagement. While five other hypotheses, namely: the influence of the customer value, support systems, knowledge products to the satisfaction of the customer, as well as the effect of product knowledge and customer satisfaction on customer involvement is proven. Based on the results of this study, it can be concluded that to build customer engagement should be created customer satisfaction. While such satisfaction can be created through providing better customer value, the support system is up to date and easy, and provides knowledge products to customers continuously and thoroughly.https://journal.unnes.ac.id/nju/index.php/jdm/article/view/8202customer value, customer product knowledge, customer satisfaction, customer engagement |
| spellingShingle | Alimuddin Rizal Rivai Wahyudi Wahyudi The Effort to Create Customer Engagement on Customer E_Banking (Empirical Studies on Bank BNI Regional Semarang) Jurnal Dinamika Manajemen customer value, customer product knowledge, customer satisfaction, customer engagement |
| title | The Effort to Create Customer Engagement on Customer E_Banking (Empirical Studies on Bank BNI Regional Semarang) |
| title_full | The Effort to Create Customer Engagement on Customer E_Banking (Empirical Studies on Bank BNI Regional Semarang) |
| title_fullStr | The Effort to Create Customer Engagement on Customer E_Banking (Empirical Studies on Bank BNI Regional Semarang) |
| title_full_unstemmed | The Effort to Create Customer Engagement on Customer E_Banking (Empirical Studies on Bank BNI Regional Semarang) |
| title_short | The Effort to Create Customer Engagement on Customer E_Banking (Empirical Studies on Bank BNI Regional Semarang) |
| title_sort | effort to create customer engagement on customer e banking empirical studies on bank bni regional semarang |
| topic | customer value, customer product knowledge, customer satisfaction, customer engagement |
| url | https://journal.unnes.ac.id/nju/index.php/jdm/article/view/8202 |
| work_keys_str_mv | AT alimuddinrizalrivai theefforttocreatecustomerengagementoncustomerebankingempiricalstudiesonbankbniregionalsemarang AT wahyudiwahyudi theefforttocreatecustomerengagementoncustomerebankingempiricalstudiesonbankbniregionalsemarang AT alimuddinrizalrivai efforttocreatecustomerengagementoncustomerebankingempiricalstudiesonbankbniregionalsemarang AT wahyudiwahyudi efforttocreatecustomerengagementoncustomerebankingempiricalstudiesonbankbniregionalsemarang |